Global Certificate in Google Ads CPS & Conversion Rate Optimization

Name: Global Certificate in Google Ads CPS & Conversion Rate Optimization
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The Global Certificate in Google Ads CPS & Conversion Rate Optimization is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This certification course focuses on Google Ads and Conversion Rate Optimization (CRO), two critical areas of paid advertising that are in high industry demand.

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AboutThisCourse

By mastering Google Ads, learners can create and optimize powerful advertising campaigns that reach the right audience at the right time. Meanwhile, studying CRO helps professionals improve website performance, leading to higher conversion rates and increased revenue. This course is essential for anyone looking to excel in digital marketing, as it provides hands-on experience with Google Ads and CRO tools, enabling learners to create effective campaigns and make data-driven decisions. With a Global Certificate in Google Ads CPS & Conversion Rate Optimization, professionals can demonstrate their expertise and stand out in a competitive job market.

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CourseDetails

• Unit 1: Introduction to Google Ads and CPS
• Unit 2: Setting up a Google Ads Account
• Unit 3: Keyword Research and Selection for Google Ads
• Unit 4: Creating and Optimizing Google Ads Campaigns
• Unit 5: Ad Extensions and their Impact on CPS
• Unit 6: Conversion Tracking and Analysis
• Unit 7: Landing Page Optimization for Higher Conversion Rates
• Unit 8: A/B Testing and its Role in Conversion Rate Optimization
• Unit 9: Google Ads Bid Strategies and their Impact on CPS
• Unit 10: Advanced Google Ads Features for Improved CPS and Conversion Rates

CareerPath

The digital marketing landscape is rapidly changing, with businesses in the UK placing greater emphasis on Google Ads Certified Professionals (50%) and Conversion Rate Optimization Specialists (30%). Digital marketers with expertise in Google Ads and Conversion Rate Optimization are also in demand (20%). This 3D pie chart provides a clear visualization of these job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS CPS & CONVERSION RATE OPTIMIZATION

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London School of International Business (LSIB)

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05 May 2025

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