Global Certificate in Google Ads CPS & Conversion Rate Optimization
-- ViewingNowThe Global Certificate in Google Ads CPS & Conversion Rate Optimization is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This certification course focuses on Google Ads and Conversion Rate Optimization (CRO), two critical areas of paid advertising that are in high industry demand.
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⢠Unit 1: Introduction to Google Ads and CPS
⢠Unit 2: Setting up a Google Ads Account
⢠Unit 3: Keyword Research and Selection for Google Ads
⢠Unit 4: Creating and Optimizing Google Ads Campaigns
⢠Unit 5: Ad Extensions and their Impact on CPS
⢠Unit 6: Conversion Tracking and Analysis
⢠Unit 7: Landing Page Optimization for Higher Conversion Rates
⢠Unit 8: A/B Testing and its Role in Conversion Rate Optimization
⢠Unit 9: Google Ads Bid Strategies and their Impact on CPS
⢠Unit 10: Advanced Google Ads Features for Improved CPS and Conversion Rates
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