Global Certificate in Google Ads CPS & Conversion Rate Optimization
-- ViewingNowThe Global Certificate in Google Ads CPS & Conversion Rate Optimization is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This certification course focuses on Google Ads and Conversion Rate Optimization (CRO), two critical areas of paid advertising that are in high industry demand.
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โข Unit 1: Introduction to Google Ads and CPS
โข Unit 2: Setting up a Google Ads Account
โข Unit 3: Keyword Research and Selection for Google Ads
โข Unit 4: Creating and Optimizing Google Ads Campaigns
โข Unit 5: Ad Extensions and their Impact on CPS
โข Unit 6: Conversion Tracking and Analysis
โข Unit 7: Landing Page Optimization for Higher Conversion Rates
โข Unit 8: A/B Testing and its Role in Conversion Rate Optimization
โข Unit 9: Google Ads Bid Strategies and their Impact on CPS
โข Unit 10: Advanced Google Ads Features for Improved CPS and Conversion Rates
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