Global Certificate in Google Ads CPS & Conversion Rate Optimization

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The Global Certificate in Google Ads CPS & Conversion Rate Optimization is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This certification course focuses on Google Ads and Conversion Rate Optimization (CRO), two critical areas of paid advertising that are in high industry demand.

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About this course

By mastering Google Ads, learners can create and optimize powerful advertising campaigns that reach the right audience at the right time. Meanwhile, studying CRO helps professionals improve website performance, leading to higher conversion rates and increased revenue. This course is essential for anyone looking to excel in digital marketing, as it provides hands-on experience with Google Ads and CRO tools, enabling learners to create effective campaigns and make data-driven decisions. With a Global Certificate in Google Ads CPS & Conversion Rate Optimization, professionals can demonstrate their expertise and stand out in a competitive job market.

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Course Details

Unit 1: Introduction to Google Ads and CPS
Unit 2: Setting up a Google Ads Account
Unit 3: Keyword Research and Selection for Google Ads
Unit 4: Creating and Optimizing Google Ads Campaigns
Unit 5: Ad Extensions and their Impact on CPS
Unit 6: Conversion Tracking and Analysis
Unit 7: Landing Page Optimization for Higher Conversion Rates
Unit 8: A/B Testing and its Role in Conversion Rate Optimization
Unit 9: Google Ads Bid Strategies and their Impact on CPS
Unit 10: Advanced Google Ads Features for Improved CPS and Conversion Rates

Career Path

The digital marketing landscape is rapidly changing, with businesses in the UK placing greater emphasis on Google Ads Certified Professionals (50%) and Conversion Rate Optimization Specialists (30%). Digital marketers with expertise in Google Ads and Conversion Rate Optimization are also in demand (20%). This 3D pie chart provides a clear visualization of these job market trends.

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN GOOGLE ADS CPS & CONVERSION RATE OPTIMIZATION
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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