Executive Development Programme Brand Portfolio Management: Driving Growth

Name: Executive Development Programme Brand Portfolio Management: Driving Growth
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The Executive Development Programme Brand Portfolio Management: Driving Growth certificate course is a comprehensive program that focuses on the crucial aspect of managing a brand portfolio for business growth. This course highlights the importance of strategic brand portfolio management, enabling learners to understand how to create and manage strong brand portfolios that drive business success.

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AboutThisCourse

In today's competitive business landscape, there is a high demand for professionals who possess the skills to manage and optimize brand portfolios. This course is designed to equip learners with these essential skills, making them more attractive to potential employers and providing them with the tools they need to advance their careers. Throughout the course, learners will explore various topics related to brand portfolio management, including brand architecture, brand positioning, brand extension, and brand repositioning. By the end of the course, learners will have a deep understanding of how to manage a brand portfolio effectively and will be able to apply these skills in real-world business situations.

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CourseDetails

• Unit 1: Introduction to Brand Portfolio Management

• Unit 2: Understanding Brands & Brand Architecture

• Unit 3: Analyzing the Current Brand Portfolio

• Unit 4: Strategic Brand Positioning

• Unit 5: Portfolio Optimization & Synergy Creation

• Unit 6: New Product Development & Brand Extension

• Unit 7: Brand Portfolio Financial Management

• Unit 8: Marketing Communication Strategies for Brand Portfolios

• Unit 9: Case Studies in Successful Brand Portfolio Management

• Unit 10: Driving Growth in Mature Brand Portfolios

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT: DRIVING GROWTH

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London School of International Business (LSIB)

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05 May 2025

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