Executive Development Programme Brand Portfolio Management: Driving Growth
-- viewing nowThe Executive Development Programme Brand Portfolio Management: Driving Growth certificate course is a comprehensive program that focuses on the crucial aspect of managing a brand portfolio for business growth. This course highlights the importance of strategic brand portfolio management, enabling learners to understand how to create and manage strong brand portfolios that drive business success.
2,340+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Brand Portfolio Management
• Unit 2: Understanding Brands & Brand Architecture
• Unit 3: Analyzing the Current Brand Portfolio
• Unit 4: Strategic Brand Positioning
• Unit 5: Portfolio Optimization & Synergy Creation
• Unit 6: New Product Development & Brand Extension
• Unit 7: Brand Portfolio Financial Management
• Unit 8: Marketing Communication Strategies for Brand Portfolios
• Unit 9: Case Studies in Successful Brand Portfolio Management
• Unit 10: Driving Growth in Mature Brand Portfolios
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate