Executive Development Programme Brand Portfolio Management: Driving Growth
-- ViewingNowThe Executive Development Programme Brand Portfolio Management: Driving Growth certificate course is a comprehensive program that focuses on the crucial aspect of managing a brand portfolio for business growth. This course highlights the importance of strategic brand portfolio management, enabling learners to understand how to create and manage strong brand portfolios that drive business success.
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⢠Unit 1: Introduction to Brand Portfolio Management
⢠Unit 2: Understanding Brands & Brand Architecture
⢠Unit 3: Analyzing the Current Brand Portfolio
⢠Unit 4: Strategic Brand Positioning
⢠Unit 5: Portfolio Optimization & Synergy Creation
⢠Unit 6: New Product Development & Brand Extension
⢠Unit 7: Brand Portfolio Financial Management
⢠Unit 8: Marketing Communication Strategies for Brand Portfolios
⢠Unit 9: Case Studies in Successful Brand Portfolio Management
⢠Unit 10: Driving Growth in Mature Brand Portfolios
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