Global Certificate in Google Ads CPS for Accelerated Growth

Name: Global Certificate in Google Ads CPS for Accelerated Growth
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The Global Certificate in Google Ads CPS for Accelerated Growth is a comprehensive course designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a critical tool for businesses looking to expand their online presence and reach a wider audience.

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AboutThisCourse

In today's digital age, the demand for skilled digital marketers is at an all-time high. By earning this certificate, learners can demonstrate their expertise in Google Ads and increase their value to potential employers. The course covers a wide range of topics, including search advertising, display advertising, video advertising, shopping advertising, and app advertising. Through hands-on exercises and real-world examples, learners will gain practical experience in creating and managing effective Google Ads campaigns. They will also learn how to measure and optimize campaign performance using Google's analytics tools. By the end of the course, learners will have a solid understanding of how to use Google Ads to drive growth and achieve business objectives. In summary, the Global Certificate in Google Ads CPS for Accelerated Growth is an essential course for anyone looking to advance their career in digital marketing. The course provides practical skills and knowledge that are in high demand in today's digital economy.

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CourseDetails

• Unit 1: Google Ads Basics – Introduction to Google Ads, Keywords, Ad Rank, Quality Score.
• Unit 2: Google Ads Account Structure – Campaigns, Ad Groups, Ads, Keywords, Extensions.
• Unit 3: Keyword Research & Match Types – Keyword Planner, Match Types, Negative Keywords.
• Unit 4: Ad Writing & Optimization – Ad Formats, Responsive Search Ads, Ad Copywriting.
• Unit 5: Location & Audience Targeting – Geographic & Demographic Targeting, Custom Intent Audiences.
• Unit 6: Ad Extensions – Sitelinks, Callouts, Calls, Structured Snippets, Price.
• Unit 7: Conversion Tracking & Analytics – Conversion Actions, Google Analytics Integration.
• Unit 8: Google Ads Budget & Bidding Strategies – Daily Budgets, Bid Strategies, Automated Bidding.
• Unit 9: Performance Optimization & Reporting – Performance Metrics, Dimensions, Segments.
• Unit 10: Advanced Google Ads Features – Remarketing, RLSA, DSA, App Campaigns.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS CPS FOR ACCELERATED GROWTH

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London School of International Business (LSIB)

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05 May 2025

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