Global Certificate in Google Ads CPS for Accelerated Growth
-- viewing nowThe Global Certificate in Google Ads CPS for Accelerated Growth is a comprehensive course designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a critical tool for businesses looking to expand their online presence and reach a wider audience.
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Course Details
• Unit 1: Google Ads Basics – Introduction to Google Ads, Keywords, Ad Rank, Quality Score.
• Unit 2: Google Ads Account Structure – Campaigns, Ad Groups, Ads, Keywords, Extensions.
• Unit 3: Keyword Research & Match Types – Keyword Planner, Match Types, Negative Keywords.
• Unit 4: Ad Writing & Optimization – Ad Formats, Responsive Search Ads, Ad Copywriting.
• Unit 5: Location & Audience Targeting – Geographic & Demographic Targeting, Custom Intent Audiences.
• Unit 6: Ad Extensions – Sitelinks, Callouts, Calls, Structured Snippets, Price.
• Unit 7: Conversion Tracking & Analytics – Conversion Actions, Google Analytics Integration.
• Unit 8: Google Ads Budget & Bidding Strategies – Daily Budgets, Bid Strategies, Automated Bidding.
• Unit 9: Performance Optimization & Reporting – Performance Metrics, Dimensions, Segments.
• Unit 10: Advanced Google Ads Features – Remarketing, RLSA, DSA, App Campaigns.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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