Global Certificate in Google Ads CPS for Accelerated Growth

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The Global Certificate in Google Ads CPS for Accelerated Growth is a comprehensive course designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a critical tool for businesses looking to expand their online presence and reach a wider audience.

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About this course

In today's digital age, the demand for skilled digital marketers is at an all-time high. By earning this certificate, learners can demonstrate their expertise in Google Ads and increase their value to potential employers. The course covers a wide range of topics, including search advertising, display advertising, video advertising, shopping advertising, and app advertising. Through hands-on exercises and real-world examples, learners will gain practical experience in creating and managing effective Google Ads campaigns. They will also learn how to measure and optimize campaign performance using Google's analytics tools. By the end of the course, learners will have a solid understanding of how to use Google Ads to drive growth and achieve business objectives. In summary, the Global Certificate in Google Ads CPS for Accelerated Growth is an essential course for anyone looking to advance their career in digital marketing. The course provides practical skills and knowledge that are in high demand in today's digital economy.

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Course Details

•  Unit 1: Google Ads Basics – Introduction to Google Ads, Keywords, Ad Rank, Quality Score.
•  Unit 2: Google Ads Account Structure – Campaigns, Ad Groups, Ads, Keywords, Extensions.
•  Unit 3: Keyword Research & Match Types – Keyword Planner, Match Types, Negative Keywords.
•  Unit 4: Ad Writing & Optimization – Ad Formats, Responsive Search Ads, Ad Copywriting.
•  Unit 5: Location & Audience Targeting – Geographic & Demographic Targeting, Custom Intent Audiences.
•  Unit 6: Ad Extensions – Sitelinks, Callouts, Calls, Structured Snippets, Price.
•  Unit 7: Conversion Tracking & Analytics – Conversion Actions, Google Analytics Integration.
•  Unit 8: Google Ads Budget & Bidding Strategies – Daily Budgets, Bid Strategies, Automated Bidding.
•  Unit 9: Performance Optimization & Reporting – Performance Metrics, Dimensions, Segments.
•  Unit 10: Advanced Google Ads Features – Remarketing, RLSA, DSA, App Campaigns.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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GLOBAL CERTIFICATE IN GOOGLE ADS CPS FOR ACCELERATED GROWTH
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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