Global Certificate in Google Ads CPS for Accelerated Growth
-- ViewingNowThe Global Certificate in Google Ads CPS for Accelerated Growth is a comprehensive course designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a critical tool for businesses looking to expand their online presence and reach a wider audience.
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โข Unit 1: Google Ads Basics โ Introduction to Google Ads, Keywords, Ad Rank, Quality Score.
โข Unit 2: Google Ads Account Structure โ Campaigns, Ad Groups, Ads, Keywords, Extensions.
โข Unit 3: Keyword Research & Match Types โ Keyword Planner, Match Types, Negative Keywords.
โข Unit 4: Ad Writing & Optimization โ Ad Formats, Responsive Search Ads, Ad Copywriting.
โข Unit 5: Location & Audience Targeting โ Geographic & Demographic Targeting, Custom Intent Audiences.
โข Unit 6: Ad Extensions โ Sitelinks, Callouts, Calls, Structured Snippets, Price.
โข Unit 7: Conversion Tracking & Analytics โ Conversion Actions, Google Analytics Integration.
โข Unit 8: Google Ads Budget & Bidding Strategies โ Daily Budgets, Bid Strategies, Automated Bidding.
โข Unit 9: Performance Optimization & Reporting โ Performance Metrics, Dimensions, Segments.
โข Unit 10: Advanced Google Ads Features โ Remarketing, RLSA, DSA, App Campaigns.
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