Executive Development Programme Brand Portfolio Management for Impact
-- ViewingNowThe Executive Development Programme (EDP) Brand Portfolio Management for Impact certificate course is a comprehensive program designed to empower professionals with the skills necessary to manage and optimize brand portfolios for maximum business impact. This course highlights the importance of strategic brand portfolio management in today's dynamic business environment, and how it contributes to organizational growth and success.
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Unit 1: Introduction to Brand Portfolio Management
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Unit 2: Brand Architecture and Positioning
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Unit 3: Brand Strategy Development for Impact
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Unit 4: Portfolio Analysis and Optimization
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Unit 5: Managing Brand Equity and Value
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Unit 6: New Product Development and Launch
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Unit 7: Brand Portfolio Management Case Studies
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Unit 8: Measuring and Evaluating Brand Success
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Future Trends and Innovations in Brand Portfolio Management
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