Executive Development Programme Brand Portfolio Management for Impact

Name: Executive Development Programme Brand Portfolio Management for Impact
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The Executive Development Programme (EDP) Brand Portfolio Management for Impact certificate course is a comprehensive program designed to empower professionals with the skills necessary to manage and optimize brand portfolios for maximum business impact. This course highlights the importance of strategic brand portfolio management in today's dynamic business environment, and how it contributes to organizational growth and success.

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AboutThisCourse

In an era where branding has become a critical differentiator, the demand for skilled brand portfolio managers has surged across industries. This course equips learners with essential skills for career advancement, including the ability to analyze market trends, evaluate brand performance, and make informed decisions to allocate resources effectively. By the end of the course, learners will have gained a deep understanding of best practices in brand portfolio management, and will be able to apply these principles to drive business growth and achieve long-term success.

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CourseDetails

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Unit 1: Introduction to Brand Portfolio Management
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Unit 2: Brand Architecture and Positioning
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Unit 3: Brand Strategy Development for Impact
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Unit 4: Portfolio Analysis and Optimization
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Unit 5: Managing Brand Equity and Value
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Unit 6: New Product Development and Launch
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Unit 7: Brand Portfolio Management Case Studies
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Unit 8: Measuring and Evaluating Brand Success
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Future Trends and Innovations in Brand Portfolio Management

CareerPath

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT FOR IMPACT

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London School of International Business (LSIB)

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05 May 2025

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