Executive Development Programme Brand Portfolio Management in Action

Name: Executive Development Programme Brand Portfolio Management in Action
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The Executive Development Programme (EDP) Brand Portfolio Management in Action certificate course is a comprehensive program designed to empower professionals with the skills needed to manage and maximize brand portfolio value in today's dynamic business environment. With a strong emphasis on practical application, this course provides learners with a deep understanding of the latest strategies, tools, and techniques for effective brand portfolio management.

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AboutThisCourse

In an era where branding has become a critical success factor, this course is in high demand across industries. By enrolling in this program, learners will gain a competitive edge and enhance their career prospects in fields such as marketing, brand management, product management, and consulting. The EDP Brand Portfolio Management in Action certificate course equips learners with essential skills for career advancement, including strategic thinking, analytical problem-solving, and creative brand development. Through real-world case studies, interactive exercises, and expert instruction, learners will develop a deep understanding of how to create, manage, and optimize brand portfolios for maximum impact and profitability.

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CourseDetails

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Brand Strategy and Positioning: Developing a strong brand strategy and positioning is crucial for effective brand portfolio management. This unit will cover topics such as brand equity, brand architecture, and brand differentiation.
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Brand Audit and Analysis: In this unit, participants will learn how to conduct a comprehensive brand audit and analysis, including assessing brand strengths, weaknesses, opportunities, and threats.
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Brand Architecture and Management: This unit will cover different brand architecture models and how to manage a brand portfolio effectively. It will also include topics such as brand extensions, co-branding, and licensing.
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Brand Portfolio Optimization: This unit will focus on optimizing a brand portfolio by identifying redundant or underperforming brands and determining the best course of action, such as repositioning or discontinuing them.
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Brand Valuation: Understanding the financial value of a brand is essential for strategic decision-making. This unit will cover brand valuation methods and how to calculate a brand's financial value.
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Brand Identity and Design: This unit will cover the importance of a strong brand identity and how to design and implement one. Topics will include logo design, color theory, typography, and visual storytelling.
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Brand Communication and Messaging: This unit will focus on developing effective brand communication and messaging strategies across different channels and touchpoints.
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Brand Monitoring and Measurement: This unit will cover the importance of monitoring and measuring brand performance. Topics will include brand tracking studies, brand equity measurement, and competitive analysis.
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Brand Culture and Leadership: This unit will emphasize the role of leadership in creating a strong brand culture and fostering a brand-driven organization.

CareerPath

The **Executive Development Programme Brand Portfolio Management** features a variety of roles in high demand in the UK job market. With an increasing focus on branding, product innovation, and marketing, professionals in these areas are in high demand and earn competitive salaries. **Brand Manager** roles are the most common, making up 35% of the market. These professionals are responsible for developing and executing marketing strategies that build brand awareness and increase revenue. **Product Manager** positions account for 30% of the market. In this role, professionals are responsible for managing the entire lifecycle of a product, from ideation to launch to growth. **Marketing Manager** roles make up 20% of the market. These professionals are responsible for developing and executing marketing strategies that promote the company's products and services. **Innovation Manager** positions account for the remaining 15% of the market. These professionals are responsible for identifying and implementing new and innovative ideas that drive growth and improve the company's competitive position. With a growing emphasis on digital marketing and e-commerce, these roles are expected to continue to see strong demand in the coming years. Professionals in these areas can expect to earn competitive salaries and enjoy strong job security.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT IN ACTION

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London School of International Business (LSIB)

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05 May 2025

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