Executive Development Programme Brand Portfolio Management in Action

Name: Executive Development Programme Brand Portfolio Management in Action
Availability: InStock

-- ViewingNow

The Executive Development Programme (EDP) Brand Portfolio Management in Action certificate course is a comprehensive program designed to empower professionals with the skills needed to manage and maximize brand portfolio value in today's dynamic business environment. With a strong emphasis on practical application, this course provides learners with a deep understanding of the latest strategies, tools, and techniques for effective brand portfolio management.

4,5

Based on 3.160 reviews

6.184+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

Über diesen Kurs

In an era where branding has become a critical success factor, this course is in high demand across industries. By enrolling in this program, learners will gain a competitive edge and enhance their career prospects in fields such as marketing, brand management, product management, and consulting. The EDP Brand Portfolio Management in Action certificate course equips learners with essential skills for career advancement, including strategic thinking, analytical problem-solving, and creative brand development. Through real-world case studies, interactive exercises, and expert instruction, learners will develop a deep understanding of how to create, manage, and optimize brand portfolios for maximum impact and profitability.

100% online

Lernen Sie von überall

Teilbares Zertifikat

Zu Ihrem LinkedIn-Profil hinzufügen

2 Monate zum Abschließen

bei 2-3 Stunden pro Woche

Jederzeit beginnen

Keine Wartezeit

Kursdetails

•
Brand Strategy and Positioning: Developing a strong brand strategy and positioning is crucial for effective brand portfolio management. This unit will cover topics such as brand equity, brand architecture, and brand differentiation.
•
Brand Audit and Analysis: In this unit, participants will learn how to conduct a comprehensive brand audit and analysis, including assessing brand strengths, weaknesses, opportunities, and threats.
•
Brand Architecture and Management: This unit will cover different brand architecture models and how to manage a brand portfolio effectively. It will also include topics such as brand extensions, co-branding, and licensing.
•
Brand Portfolio Optimization: This unit will focus on optimizing a brand portfolio by identifying redundant or underperforming brands and determining the best course of action, such as repositioning or discontinuing them.
•
Brand Valuation: Understanding the financial value of a brand is essential for strategic decision-making. This unit will cover brand valuation methods and how to calculate a brand's financial value.
•
Brand Identity and Design: This unit will cover the importance of a strong brand identity and how to design and implement one. Topics will include logo design, color theory, typography, and visual storytelling.
•
Brand Communication and Messaging: This unit will focus on developing effective brand communication and messaging strategies across different channels and touchpoints.
•
Brand Monitoring and Measurement: This unit will cover the importance of monitoring and measuring brand performance. Topics will include brand tracking studies, brand equity measurement, and competitive analysis.
•
Brand Culture and Leadership: This unit will emphasize the role of leadership in creating a strong brand culture and fostering a brand-driven organization.

Karriereweg

The **Executive Development Programme Brand Portfolio Management** features a variety of roles in high demand in the UK job market. With an increasing focus on branding, product innovation, and marketing, professionals in these areas are in high demand and earn competitive salaries. **Brand Manager** roles are the most common, making up 35% of the market. These professionals are responsible for developing and executing marketing strategies that build brand awareness and increase revenue. **Product Manager** positions account for 30% of the market. In this role, professionals are responsible for managing the entire lifecycle of a product, from ideation to launch to growth. **Marketing Manager** roles make up 20% of the market. These professionals are responsible for developing and executing marketing strategies that promote the company's products and services. **Innovation Manager** positions account for the remaining 15% of the market. These professionals are responsible for identifying and implementing new and innovative ideas that drive growth and improve the company's competitive position. With a growing emphasis on digital marketing and e-commerce, these roles are expected to continue to see strong demand in the coming years. Professionals in these areas can expect to earn competitive salaries and enjoy strong job security.

Zugangsvoraussetzungen

Grundlegendes Verständnis des Themas
Englischkenntnisse
Computer- und Internetzugang
Grundlegende Computerkenntnisse
Engagement, den Kurs abzuschließen

Keine vorherigen formalen Qualifikationen erforderlich. Kurs für Zugänglichkeit konzipiert.

Kursstatus

Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:

Nicht von einer anerkannten Stelle akkreditiert
Nicht von einer autorisierten Institution reguliert
Ergänzend zu formalen Qualifikationen

Sie erhalten ein Abschlusszertifikat nach erfolgreichem Abschluss des Kurses.

Warum Menschen uns für ihre Karriere wählen

Bewertungen werden geladen...

Häufig gestellte Fragen

Was macht diesen Kurs im Vergleich zu anderen einzigartig?

▼

Wie lange dauert es, den Kurs abzuschließen?

▼

WhatSupportWillIReceive

▼

IsCertificateRecognized

▼

WhatCareerOpportunities

▼

Wann kann ich mit dem Kurs beginnen?

▼

Was ist das Kursformat und der Lernansatz?

▼

Kursgebühr

AM BELIEBTESTEN

Schnellkurs: GBP £140

Abschluss in 1 Monat

Beschleunigter Lernpfad

3-4 Stunden pro Woche
Frühe Zertifikatslieferung
Offene Einschreibung - jederzeit beginnen

Start Now

Standardmodus: GBP £90

Abschluss in 2 Monaten

Flexibler Lerntempo

2-3 Stunden pro Woche
Regelmäßige Zertifikatslieferung
Offene Einschreibung - jederzeit beginnen

Start Now

Was in beiden Plänen enthalten ist:

Voller Kurszugang
Digitales Zertifikat
Kursmaterialien

All-Inclusive-Preis • Keine versteckten Gebühren oder zusätzliche Kosten

Kursinformationen erhalten

Als Unternehmen bezahlen

Fordern Sie eine Rechnung für Ihr Unternehmen an, um diesen Kurs zu bezahlen.

Per Rechnung bezahlen

Ein Karrierezertifikat erwerben

EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT IN ACTION

wird verliehen an

Name des Lernenden

der ein Programm abgeschlossen hat bei

London School of International Business (LSIB)

Verliehen am

05 May 2025

Blockchain-ID: s-1-a-2-m-3-p-4-l-5-e

Fügen Sie diese Qualifikation zu Ihrem LinkedIn-Profil, Lebenslauf oder CV hinzu. Teilen Sie sie in sozialen Medien und in Ihrer Leistungsbewertung.