Global Certificate in Banner Ad Metrics and Analytics

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The Global Certificate in Banner Ad Metrics and Analytics is a comprehensive course that equips learners with essential skills to excel in digital marketing. This course is crucial in the current industry landscape, where businesses increasingly rely on data-driven decisions for their marketing strategies.

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AboutThisCourse

By enrolling in this course, learners gain in-depth knowledge of banner ad metrics and analytics, enabling them to measure and optimize digital advertising campaigns effectively. The course covers key topics, such as click-through rates, conversion tracking, and return on investment (ROI), providing a solid foundation in banner ad analytics. Upon completion, learners will be able to demonstrate their proficiency in analyzing and interpreting banner ad metrics and can apply these skills in various roles, including digital marketing specialist, campaign manager, or analytics analyst. This certification course offers a valuable opportunity for career advancement in the rapidly growing digital marketing industry.

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CourseDetails

• Banner Ad Metrics Overview: Understanding key performance indicators (KPIs), ad serving metrics, and the importance of tracking banner ad performance.
• Impressions & Viewability: Learning the definition, calculation, and significance of impressions, viewable impressions, and viewability rate.
• Click-Through Rate (CTR): Exploring the concept, formula, and factors influencing CTR, along with industry benchmarks.
• Conversion Tracking: Discussing methods for tracking conversions, conversion value, and the conversion rate.
• Engagement Metrics: Dwell time, hover time, and interaction rate, and their role in evaluating ad performance.
• Attribution Models: Analyzing different attribution models and their impact on understanding user journeys and ad contribution.
• Data Analysis Tools: Introducing popular tools for banner ad analytics, such as Google Analytics, Google Tag Manager, and Ad Servers.
• Data Visualization & Reporting: Presenting data-driven insights effectively using charts, graphs, and dashboards.
• Optimization Strategies: Examining A/B testing, multivariate testing, and other optimization techniques to improve banner ad performance.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN BANNER AD METRICS AND ANALYTICS
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London School of International Business (LSIB)
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05 May 2025
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