Global Certificate in Banner Ad Metrics and Analytics
-- ViewingNowThe Global Certificate in Banner Ad Metrics and Analytics is a comprehensive course that equips learners with essential skills to excel in digital marketing. This course is crucial in the current industry landscape, where businesses increasingly rely on data-driven decisions for their marketing strategies.
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GBP £ 140
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โข Banner Ad Metrics Overview: Understanding key performance indicators (KPIs), ad serving metrics, and the importance of tracking banner ad performance.
โข Impressions & Viewability: Learning the definition, calculation, and significance of impressions, viewable impressions, and viewability rate.
โข Click-Through Rate (CTR): Exploring the concept, formula, and factors influencing CTR, along with industry benchmarks.
โข Conversion Tracking: Discussing methods for tracking conversions, conversion value, and the conversion rate.
โข Engagement Metrics: Dwell time, hover time, and interaction rate, and their role in evaluating ad performance.
โข Attribution Models: Analyzing different attribution models and their impact on understanding user journeys and ad contribution.
โข Data Analysis Tools: Introducing popular tools for banner ad analytics, such as Google Analytics, Google Tag Manager, and Ad Servers.
โข Data Visualization & Reporting: Presenting data-driven insights effectively using charts, graphs, and dashboards.
โข Optimization Strategies: Examining A/B testing, multivariate testing, and other optimization techniques to improve banner ad performance.
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