Certificate UX Analytics & Customer Journey Mapping

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The Certificate UX Analytics & Customer Journey Mapping course is a vital program designed to equip learners with essential skills for analyzing user experience and mapping customer journeys. This course is crucial in today's digital age, where businesses strive to enhance customer satisfaction and loyalty through seamless user experiences.

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AboutThisCourse

With the rising demand for UX analysts and customer experience specialists, this course offers a competitive edge for career advancement. Learners will gain practical knowledge of UX analytics tools, methodologies, and best practices for measuring and optimizing user experiences. Moreover, the course covers customer journey mapping techniques, enabling learners to visualize and improve the customer experience across various touchpoints. By the end of this course, learners will be equipped with the skills needed to drive user-centered design and improve business outcomes.

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โ€ข User Research and Data Collection
โ€ข Understanding User Experience (UX) Metrics
โ€ข Introduction to UX Analytics Tools
โ€ข Analyzing User Behavior Data
โ€ข Customer Journey Mapping Concepts
โ€ข Creating Customer Journey Maps
โ€ข Identifying Pain Points and Opportunities in Customer Journey
โ€ข Improving UX with Data-Driven Decisions
โ€ข Usability Testing and Analysis
โ€ข Communicating UX Analytics Insights to Stakeholders

CareerPath

The UX Analytics and Customer Journey Mapping certificate is an excellent choice for professionals looking to enhance their skills and stay updated with industry demands. This certificate focuses on developing the ability to analyze user experience data and visualize findings to optimize customer journey mapping. Let's look at the distribution of roles in this field: 1. **UX Analytics (30%)** - Focuses on collecting and analyzing user data to make informed design decisions, measure user experience, and identify areas for improvement. 2. **Customer Journey Mapping (55%)** - Involves understanding user interactions with a product or service, visualizing their experiences, and identifying opportunities to improve satisfaction and conversion rates. 3. **Data Visualization (15%)** - Concerns the art and science of representing data in a visual format to convey insights, trends, and patterns effectively, facilitating data-driven decision-making. As a data-driven professional, the UX Analytics and Customer Journey Mapping certificate will empower you with the skills to thrive in the ever-evolving tech landscape.

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE UX ANALYTICS & CUSTOMER JOURNEY MAPPING
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London School of International Business (LSIB)
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05 May 2025
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