Global Certificate in Google Ads CPS & Mobile Advertising

Name: Global Certificate in Google Ads CPS & Mobile Advertising
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The Global Certificate in Google Ads CPS & Mobile Advertising is a comprehensive course that equips learners with essential skills in Google Ads and mobile advertising. This certification is highly relevant in today's digital age, where businesses are increasingly leveraging online advertising to reach their target audience.

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AboutThisCourse

By enrolling in this course, learners gain a deep understanding of Google Ads, including creating and managing effective ad campaigns, measuring performance, and optimizing for conversions. Additionally, they develop expertise in mobile advertising, which is crucial given the growing number of mobile users worldwide. Upon completion, learners receive a globally recognized certificate that enhances their credibility and employability in the digital marketing industry. This course is ideal for marketing professionals, business owners, and anyone looking to advance their career in digital advertising.

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CourseDetails

• Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, campaign settings, and keyword planning.
• Display Advertising: Creating and managing effective display ads, including image ads, rich media ads, and responsive ads.
• Video Advertising: Designing and implementing video ad campaigns on YouTube and other video platforms.
• Search Advertising: Maximizing the impact of search ads, including ad copywriting, keyword research, and bid management.
• Mobile Advertising: Optimizing ad campaigns for mobile devices, including mobile-specific ad formats, targeting options, and measurement strategies.
• Google Analytics: Integrating Google Analytics with Google Ads to measure and analyze campaign performance.
• Shopping Advertising: Setting up and managing shopping campaigns for e-commerce businesses.
• Automation & Scripts: Leveraging automation and scripts to improve ad campaign efficiency and performance.
• Advanced Targeting & Retargeting: Utilizing advanced targeting and retargeting strategies to reach specific audiences and improve conversion rates.

CareerPath

The **Global Certificate in Google Ads CPS & Mobile Advertising** is a valuable credential that equips professionals with the skills required to excel in the ever-evolving digital marketing landscape. In the UK, the demand for specialized roles in this field is on the rise, with a growing emphasis on **Google Ads** and **mobile advertising** expertise. The following 3D pie chart highlights the distribution of opportunities in the UK for four prominent roles in this sector: 1. **Digital Marketing Specialist** (45%): This role requires a broad understanding of various digital marketing channels, with a strong focus on Google Ads and mobile advertising. 2. **PPC Specialist** (30%): PPC (Pay-Per-Click) specialists manage and optimize paid search campaigns, including Google Ads, to maximize ROI. 3. **Google Ads Consultant** (20%): Professionals in this role provide strategic guidance and implementation support for businesses aiming to improve their Google Ads performance. 4. **Mobile Marketing Specialist** (5%): Mobile marketing specialists design and execute campaigns targeting mobile users, taking advantage of various mobile advertising platforms. The **Global Certificate in Google Ads CPS & Mobile Advertising** can help you gain a competitive edge in the UK job market, with its focus on industry-relevant skills and hands-on experience in Google Ads and mobile advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS CPS & MOBILE ADVERTISING

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London School of International Business (LSIB)

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05 May 2025

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