Global Certificate in Google Ads CPS & Mobile Advertising
-- ViewingNowThe Global Certificate in Google Ads CPS & Mobile Advertising is a comprehensive course that equips learners with essential skills in Google Ads and mobile advertising. This certification is highly relevant in today's digital age, where businesses are increasingly leveraging online advertising to reach their target audience.
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โข Google Ads Fundamentals: Understanding the basics of Google Ads, including account structure, campaign settings, and keyword planning.
โข Display Advertising: Creating and managing effective display ads, including image ads, rich media ads, and responsive ads.
โข Video Advertising: Designing and implementing video ad campaigns on YouTube and other video platforms.
โข Search Advertising: Maximizing the impact of search ads, including ad copywriting, keyword research, and bid management.
โข Mobile Advertising: Optimizing ad campaigns for mobile devices, including mobile-specific ad formats, targeting options, and measurement strategies.
โข Google Analytics: Integrating Google Analytics with Google Ads to measure and analyze campaign performance.
โข Shopping Advertising: Setting up and managing shopping campaigns for e-commerce businesses.
โข Automation & Scripts: Leveraging automation and scripts to improve ad campaign efficiency and performance.
โข Advanced Targeting & Retargeting: Utilizing advanced targeting and retargeting strategies to reach specific audiences and improve conversion rates.
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