Global Certificate in Online Advertising and Analytics

Name: Global Certificate in Online Advertising and Analytics
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The Global Certificate in Online Advertising and Analytics is a comprehensive course that equips learners with essential skills for success in digital marketing. This program emphasizes the importance of data-driven decision making and addresses industry demand for experts who can create and optimize online advertising campaigns.

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AboutThisCourse

Throughout the course, learners explore key concepts in online advertising, including programmatic advertising, search engine marketing, and social media advertising. They also gain hands-on experience with analytics tools, empowering them to track campaign performance, analyze consumer behavior, and make data-informed decisions that drive results. By completing this certificate program, learners demonstrate a deep understanding of online advertising and analytics, positioning themselves for career advancement in this fast-growing field. With digital ad spending projected to reach $646 billion by 2024, there has never been a better time to invest in this essential skillset.

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CourseDetails

• Introduction to Online Advertising: Understanding the Digital Landscape
• Developing Effective Online Advertising Strategies
• Search Engine Marketing (SEM): PPC & Google Ads
• Social Media Advertising: Facebook, Instagram, LinkedIn & Twitter
• Display Advertising & Programmatic Advertising: An Overview
• Email Marketing: Campaign Management & Analytics
• Mobile Advertising: In-App, In-Browser & Mobile App Install Ads
• Video Advertising: Pre-Roll, Mid-Roll & Outstream Formats
• Online Advertising Analytics: Measuring Performance & Optimizing Campaigns
• Cross-Channel Attribution & Multi-Touch Marketing Attribution

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ONLINE ADVERTISING AND ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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