Global Certificate in Online Advertising and Analytics
-- ViewingNowThe Global Certificate in Online Advertising and Analytics is a comprehensive course that equips learners with essential skills for success in digital marketing. This program emphasizes the importance of data-driven decision making and addresses industry demand for experts who can create and optimize online advertising campaigns.
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โข Introduction to Online Advertising: Understanding the Digital Landscape
โข Developing Effective Online Advertising Strategies
โข Search Engine Marketing (SEM): PPC & Google Ads
โข Social Media Advertising: Facebook, Instagram, LinkedIn & Twitter
โข Display Advertising & Programmatic Advertising: An Overview
โข Email Marketing: Campaign Management & Analytics
โข Mobile Advertising: In-App, In-Browser & Mobile App Install Ads
โข Video Advertising: Pre-Roll, Mid-Roll & Outstream Formats
โข Online Advertising Analytics: Measuring Performance & Optimizing Campaigns
โข Cross-Channel Attribution & Multi-Touch Marketing Attribution
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