Executive Development Programme in Retail Customer Insights for Growth
-- ViewingNowThe Executive Development Programme in Retail Customer Insights for Growth certificate course is a crucial training program designed to meet the growing industry demand for retail professionals who can leverage customer insights for business growth. This course emphasizes the importance of understanding customer needs, preferences, and behaviors to drive retail strategy and improve customer experience.
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⢠Customer Analytics Fundamentals: Understanding the basics of customer analytics, data-driven decision making, and key performance indicators (KPIs) in retail.
⢠Customer Segmentation and Profiling: Identifying and analyzing customer segments, creating customer personas, and applying psychographics for better understanding.
⢠Customer Lifetime Value (CLV) and Retention: Calculating and optimizing CLV, implementing retention strategies, and addressing customer churn.
⢠Voice of the Customer (VoC) Programs: Designing and managing VoC programs, gathering customer feedback, and integrating insights into business strategies.
⢠Data Visualization and Reporting: Presenting data and insights effectively, leveraging data visualization tools, and creating impactful reports for stakeholders.
⢠Customer Experience (CX) Management: Mapping customer journeys, improving CX, and creating loyalty-building strategies.
⢠Predictive Analytics and Forecasting: Applying predictive analytics techniques, understanding customer behavior trends, and forecasting future retail scenarios.
⢠Data Privacy and Security in Retail: Ensuring data privacy compliance, protecting customer data, and building trust in the retail environment.
⢠Integrating Customer Insights into Business Strategy: Translating customer insights into actionable strategies, aligning customer-centric strategies with overall business goals, and measuring success.
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