Executive Development Programme in Transforming Business with Social Listening

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The Executive Development Programme in Transforming Business with Social Listening is a certificate course designed to enhance your digital acumen and equip you with the skills to leverage social listening for business success. With the rapid growth of social media, businesses are increasingly relying on social listening to understand their customers and gain a competitive edge.

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This course is crucial for professionals looking to advance their careers and stay relevant in today's digital age. Throughout this programme, you will learn how to monitor social media conversations, analyze data, and use insights to inform business decisions. You will also gain hands-on experience with social listening tools and techniques, and develop a comprehensive social listening strategy for your organization. By the end of the course, you will have a deep understanding of the power of social listening and be able to demonstrate your expertise to employers, positioning yourself for career advancement and success.

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과정 세부사항

• Unit 1: Introduction to Social Listening for Business Transformation
• Unit 2: The Power of Social Data for Informed Decision Making
• Unit 3: Social Listening Tools and Technologies
• Unit 4: Developing Effective Social Listening Strategies
• Unit 5: Brand Monitoring and Reputation Management through Social Listening
• Unit 6: Competitive Analysis and Market Trends using Social Listening
• Unit 7: Social Listening for Customer Experience and Engagement
• Unit 8: Social Listening in Crisis Management and Risk Mitigation
• Unit 9: Social Listening for Product Innovation and Development
• Unit 10: Measuring Success with Social Listening Metrics

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