Advanced Certificate in Google Ads CPS & Performance Measurement
-- ViewingNowThe Advanced Certificate in Google Ads CPS & Performance Measurement is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This program focuses on Google Ads Campaign Specialization (CPS) and performance measurement, addressing industry demand for experts skilled in leveraging Google Ads to drive business growth.
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โข Google Ads Account Management: This unit will cover best practices for setting up, managing, and optimizing Google Ads accounts for maximum performance and return on investment (ROI).
โข Google Ads Campaign Setup: This unit will focus on creating effective search, display, video, and app campaigns in Google Ads, including keyword research, ad group organization, and targeting options.
โข Google Ads Ad Creation and Optimization: This unit will delve into the art and science of creating compelling ad copy and visuals, as well as strategies for ongoing ad testing and optimization.
โข Google Ads Bid Strategies and Automation: This unit will explore advanced bidding strategies in Google Ads, including automated bidding options, bid adjustments, and Smart Bidding.
โข Google Ads Attribution and Conversion Tracking: This unit will cover setting up and using conversion tracking, attribution models, and cross-device tracking to measure performance and make informed decisions.
โข Google Ads Performance Measurement and Reporting: This unit will teach you how to use Google Ads reporting tools and third-party analytics platforms to monitor and analyze campaign performance, identify trends, and make data-driven decisions.
โข Google Ads Audience Targeting and Remarketing: This unit will focus on advanced audience targeting options in Google Ads, including demographics, interests, behaviors, and remarketing lists for search ads (RLSA).
โข Google Ads Competitive Analysis and Market Research: This unit will cover strategies for conducting competitive analysis and market research in Google Ads, including using auction insights, benchmarking, and keyword gap analysis.
โข Google Ads Advanced Features and Tools: This unit will explore advanced features and tools in Google Ads, including automated rules, scripts, and the Google Ads API, to help you save time and scale your campaigns.
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