Advanced Certificate in Google Ads CPS & Performance Measurement

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The Advanced Certificate in Google Ads CPS & Performance Measurement is a comprehensive course designed to empower learners with the skills needed to excel in digital marketing. This program focuses on Google Ads Campaign Specialization (CPS) and performance measurement, addressing industry demand for experts skilled in leveraging Google Ads to drive business growth.

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By enrolling in this course, learners gain essential skills in creating, managing, and optimizing Google Ads campaigns. They explore advanced strategies in keyword planning, ad creation, and bid management, as well as tools for tracking campaign performance and measuring success. The course also delves into the importance of data-driven decision making and continuous improvement in campaign management. In today's digital landscape, mastering Google Ads is a crucial skill for career advancement in marketing, advertising, and e-commerce. This course equips learners with the knowledge and expertise to drive ROI, increase brand visibility, and elevate their professional profile.

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تفاصيل الدورة

• Google Ads Account Management: This unit will cover best practices for setting up, managing, and optimizing Google Ads accounts for maximum performance and return on investment (ROI).
• Google Ads Campaign Setup: This unit will focus on creating effective search, display, video, and app campaigns in Google Ads, including keyword research, ad group organization, and targeting options.
• Google Ads Ad Creation and Optimization: This unit will delve into the art and science of creating compelling ad copy and visuals, as well as strategies for ongoing ad testing and optimization.
• Google Ads Bid Strategies and Automation: This unit will explore advanced bidding strategies in Google Ads, including automated bidding options, bid adjustments, and Smart Bidding.
• Google Ads Attribution and Conversion Tracking: This unit will cover setting up and using conversion tracking, attribution models, and cross-device tracking to measure performance and make informed decisions.
• Google Ads Performance Measurement and Reporting: This unit will teach you how to use Google Ads reporting tools and third-party analytics platforms to monitor and analyze campaign performance, identify trends, and make data-driven decisions.
• Google Ads Audience Targeting and Remarketing: This unit will focus on advanced audience targeting options in Google Ads, including demographics, interests, behaviors, and remarketing lists for search ads (RLSA).
• Google Ads Competitive Analysis and Market Research: This unit will cover strategies for conducting competitive analysis and market research in Google Ads, including using auction insights, benchmarking, and keyword gap analysis.
• Google Ads Advanced Features and Tools: This unit will explore advanced features and tools in Google Ads, including automated rules, scripts, and the Google Ads API, to help you save time and scale your campaigns.

المسار المهني

The Advanced Certificate in Google Ads CPS & Performance Measurement is an excellent choice for professionals looking to dive into the ever-evolving landscape of paid advertising and data analysis. With the rise of digital marketing and Google Ads' dominance, having a firm grasp on these concepts is crucial for success in the industry. This certificate program focuses on developing your skills in Google Ads campaign strategy (CPS) and performance measurement. In the UK, the demand for professionals with these skills is on the rise, as businesses continuously seek experts who can help optimize their ad campaigns and maximize return on investment (ROI). In this section, we'll explore the job market trends for roles related to the Advanced Certificate in Google Ads CPS & Performance Measurement, represented through a visually engaging 3D pie chart. The chart below highlights the percentage distribution of various roles in the UK market, allowing you to gain a better understanding of where the demand lies. As you can see, PPC Specialists take up the largest portion of the market, with 60% of the demand. These professionals are responsible for managing pay-per-click campaigns, ensuring optimal performance, and making data-driven decisions to improve ROI. Google Ads Experts make up 30% of the market, focusing on managing and optimizing Google Ads campaigns, utilizing advanced features, and providing strategic recommendations to clients. Lastly, Performance Measurement Analysts account for the remaining 10% of the market. These analysts specialize in measuring and analyzing the performance of Google Ads campaigns, identifying trends, and providing insights to improve overall effectiveness. With a wealth of opportunities available in the UK market, the Advanced Certificate in Google Ads CPS & Performance Measurement can open doors to a rewarding and lucrative career in digital marketing.

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ADVANCED CERTIFICATE IN GOOGLE ADS CPS & PERFORMANCE MEASUREMENT
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الذي أكمل برنامجاً في
London School of International Business (LSIB)
تم منحها في
05 May 2025
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