Executive Development Programme in Building a Social Listening Program
-- ViewingNowThe Executive Development Programme in Building a Social Listening Program is a certificate course designed to empower professionals with the skills to monitor and analyze social media conversations. In today's digital age, social listening has become a critical aspect of business strategy, with organizations increasingly relying on data-driven insights to make informed decisions.
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โข Unit 1: Introduction to Social Listening
โข Unit 2: Setting up Social Listening Goals and Objectives
โข Unit 3: Identifying Relevant Social Media Channels and Keywords
โข Unit 4: Selecting Social Listening Tools and Platforms
โข Unit 5: Analyzing Social Listening Data and Insights
โข Unit 6: Building a Social Listening Dashboard
โข Unit 7: Incorporating Social Listening into Business Decision Making
โข Unit 8: Social Listening Best Practices and Case Studies
โข Unit 9: Developing a Social Listening Crisis Management Plan
โข Unit 10: Continuous Improvement and Optimization of Social Listening Programs
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