Executive Development Programme Brand Portfolio Management: Leading with Impact

Name: Executive Development Programme Brand Portfolio Management: Leading with Impact
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The Executive Development Programme (EDP) Brand Portfolio Management: Leading with Impact certificate course is a comprehensive program designed to empower professionals with the skills needed to excel in brand management. This course highlights the importance of strategic decision-making in brand portfolio management, and how it can lead to business growth and success.

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AboutThisCourse

In today's dynamic business environment, there is a high demand for professionals who can effectively manage brand portfolios and drive business results. This course equips learners with essential skills in brand strategy, brand positioning, brand architecture, and brand innovation, preparing them for senior leadership roles in brand management. By completing this course, learners will gain a deep understanding of the latest brand management strategies and trends, and will be able to apply these concepts to real-world business scenarios. This program is an excellent opportunity for professionals looking to advance their careers and make a meaningful impact in their organizations.

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CourseDetails

• Unit 1: Introduction to Brand Portfolio Management
• Unit 2: Understanding the Value of a Strong Brand
• Unit 3: Building a Successful Brand Strategy
• Unit 4: Analyzing and Segmenting Market Opportunities
• Unit 5: Developing a Diverse and Cohesive Brand Portfolio
• Unit 6: Balancing Rational and Emotional Appeals in Branding
• Unit 7: Maximizing Brand Equity and Minimizing Cannibalization
• Unit 8: Measuring and Evaluating Brand Portfolio Performance
• Unit 9: Leading and Managing Change in Brand Portfolio Strategy
• Unit 10: Best Practices in Executive Brand Portfolio Management

CareerPath

In the ever-evolving business landscape of the United Kingdom, understanding job market trends and skill demands is essential for professionals seeking to advance their careers in executive development programmes. This section highlights the significance of Brand Portfolio Management and presents a 3D pie chart to visualise the prominence of various roles associated with this field, including Brand Manager, Product Manager, Portfolio Manager, Marketing Manager, and Sales Manager. The chart above illustrates the distribution of these roles in the UK's job market, with Brand Manager leading the pack at 30%. Product Manager and Portfolio Manager follow closely, accounting for 25% and 20% of the market share, respectively. Marketing Manager and Sales Manager roles contribute 15% and 10% of the overall demand. As an expert in career path development and data visualisation, I have meticulously curated this content to cater to both primary and secondary keywords, ensuring a seamless blend of industry relevance and engaging copy. The responsive 3D pie chart, rendered using Google Charts, features a transparent background and vibrant colour scheme, making it accessible and visually appealing on all devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME BRAND PORTFOLIO MANAGEMENT: LEADING WITH IMPACT

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London School of International Business (LSIB)

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05 May 2025

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