Global Certificate Brand Portfolio Management: A Modern Approach

Name: Global Certificate Brand Portfolio Management: A Modern Approach
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The Global Certificate Brand Portfolio Management: A Modern Approach course is a comprehensive program designed to equip learners with essential skills in managing brand portfolios in today's dynamic business environment. This course emphasizes the importance of a well-structured brand portfolio strategy in driving business growth and maximizing returns on marketing investments.

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AboutThisCourse

With the increasing demand for branding professionals who can effectively manage brand portfolios in various industries, this course offers a unique opportunity for learners to enhance their career prospects. By enrolling in this course, learners will gain practical knowledge and skills in analyzing market trends, assessing brand performance, and making informed decisions on brand investments. The course curriculum covers the latest brand portfolio management techniques, tools, and best practices, enabling learners to apply their skills to real-world scenarios. Upon completion of the course, learners will be equipped with the essential skills to advance their careers as branding professionals in various industries, making them valuable assets to any organization.

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CourseDetails

• Brand Strategy Development: Understanding the primary goals, objectives, and target audience for a global brand portfolio, and creating strategies to align with these factors.
• Portfolio Analysis and Optimization: Assessing the performance and strengths of individual brands within a portfolio and making data-driven decisions to optimize the overall portfolio.
• Global Brand Architecture: Designing and implementing a consistent and effective global brand architecture that aligns with business goals and considers cultural differences.
• Brand Positioning and Messaging: Developing clear and consistent brand positioning and messaging across all channels, markets, and touchpoints.
• Brand Identity and Design: Creating a strong and consistent visual brand identity and design system that reflects the brand's values and resonates with the target audience.
• Brand Partnerships and Collaborations: Identifying and managing brand partnerships and collaborations to expand reach and drive growth.
• Brand Protection and Enforcement: Protecting and enforcing the brand's intellectual property rights, and addressing any infringement or misuse.
• Brand Measurement and Evaluation: Establishing and measuring key performance indicators (KPIs) to evaluate the success of brand initiatives and make informed decisions for future strategies.

CareerPath

The world of brand portfolio management constantly evolves, as do the roles and responsibilities it encompasses. In the UK market, several key professions are currently experiencing increased demand, attractive salary ranges, and positive job market trends. 1. **Brand Manager:** With a 25% share in the market, brand managers are vital to any organization's marketing strategy. They develop branding guidelines, ensure consistency in messaging, and oversee marketing campaigns. 2. **Product Manager:** Product managers, with a 30% market share, focus on specific products within a company's portfolio. They coordinate with different departments, like marketing, sales, and engineering to bring products to market. 3. **Project Manager, IT:** IT project managers comprise 20% of the market, and they manage technology-related projects, from conception to implementation. They work with stakeholders, development teams, and IT staff to ensure successful project delivery. 4. **Portfolio Manager:** Portfolio managers, who make up 15% of the market, supervise multiple projects or product lines. They monitor progress, manage budgets, and allocate resources effectively to achieve strategic goals. 5. **Other Roles:** The remaining 10% includes a variety of positions, such as demand generation managers, product marketing managers, and innovation managers, each bringing unique expertise and value to the field. By staying up-to-date with these roles and industry trends, you can position yourself for success in the ever-changing landscape of global brand portfolio management.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE BRAND PORTFOLIO MANAGEMENT: A MODERN APPROACH

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London School of International Business (LSIB)

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05 May 2025

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