Global Certificate in Ad Targeting & Competitive Analysis

Name: Global Certificate in Ad Targeting & Competitive Analysis
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The Global Certificate in Ad Targeting & Competitive Analysis is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is crucial in today's digital age, where businesses rely heavily on online advertising to reach their target audience.

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AboutThisCourse

The course covers critical topics such as ad targeting, market analysis, and competitive intelligence, providing learners with a deep understanding of how to optimize advertising campaigns for maximum impact. With this knowledge, learners can help businesses make informed decisions about their advertising strategies, leading to increased revenue and growth. The course is designed to meet the growing industry demand for professionals with expertise in ad targeting and competitive analysis. By completing this course, learners will gain a competitive edge in the job market and be well-positioned for career advancement opportunities in digital marketing.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Customer Segmentation
• Audience Selection and Refinement Techniques
• Cross-Channel Ad Targeting Strategies
• Ad Placement and Optimization
• Competitive Analysis in Advertising
• Monitoring and Measuring Competitor Ad Performance
• Utilizing Competitive Intelligence for Ad Targeting
• Ethical Considerations in Ad Targeting and Competitive Analysis

CareerPath

The digital marketing landscape is constantly evolving, and staying updated on the latest trends and techniques is crucial to stay ahead of the competition. This 3D pie chart highlights the job market trends in the UK for professionals with a Global Certificate in Ad Targeting & Competitive Analysis. *Digital Marketing Manager*: 25% of the job market is dominated by digital marketing managers, responsible for planning, executing, and optimizing digital marketing campaigns to reach business goals. *Ad Targeting Specialist*: Ad targeting specialists account for 30% of the market, managing ad targeting strategies to ensure ads reach the right audience and increase ROI. *Competitive Intelligence Analyst*: 20% of the market is dedicated to competitive intelligence analysts, who gather and analyze data to understand competitors, market trends, and opportunities. *Market Research Analyst*: Market research analysts represent 15% of the market, responsible for conducting research to understand the target audience, market conditions, and trends. *Data Analyst*: Data analysts make up the remaining 10% of the market, analyzing and interpreting complex data sets to extract insights and inform marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING & COMPETITIVE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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