Global Certificate in Facebook Ads & Social Media

Name: Global Certificate in Facebook Ads & Social Media
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The Global Certificate in Facebook Ads & Social Media is a comprehensive course designed to empower learners with the skills to excel in social media advertising. With the ever-growing importance of social media in business, there's an increasing demand for professionals who can create and manage effective social media campaigns.

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AboutThisCourse

This course provides in-depth training on Facebook Ads, the world's largest social media platform for advertising. Learners will gain knowledge on how to create compelling ad campaigns, target audiences effectively, and analyze campaign performance. The course also covers best practices for other popular platforms such as Instagram, LinkedIn, and Twitter. By the end of this course, learners will be equipped with essential skills to advance their careers in social media marketing. They will have the ability to design and implement successful social media advertising strategies, making them valuable assets in today's digital-focused job market.

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CourseDetails

• Facebook Advertising Basics: Introduction to Facebook Ads, Facebook Advertising objectives, Facebook Ad targeting options, Facebook Ad placement options
• Creating a Facebook Ad Campaign: Setting up a Facebook Ad account, Creating a Facebook Page, Creating a Facebook Ad campaign, Setting up Facebook Ad targeting, Creating Facebook Ad creatives
• Facebook Ad Optimization: Understanding Facebook Ad metrics, Optimizing Facebook Ads for conversions, A/B testing Facebook Ads, Facebook Pixel setup and usage
• Facebook Advertising Best Practices: Audience research, Creative best practices, Budgeting and bidding strategies, Measuring and reporting Facebook Ad performance
• Advanced Facebook Advertising Techniques: Custom Audiences, Lookalike Audiences, Facebook Lead Ads, Facebook Video Ads
• Facebook Audience Network: Introduction to Facebook Audience Network, Setting up Audience Network campaigns, Audience Network best practices
• Facebook Messenger Ads: Introduction to Facebook Messenger Ads, Setting up Messenger Ad campaigns, Messenger Ad best practices
• Facebook Instagram Ads: Introduction to Instagram Ads, Setting up Instagram Ad campaigns, Instagram Ad best practices
• Social Media Advertising: Overview of social media advertising, Comparing social media platforms for advertising, Cross-platform social media advertising strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN FACEBOOK ADS & SOCIAL MEDIA

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London School of International Business (LSIB)

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05 May 2025

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