Advanced Certificate in Ad Targeting & Customer Lifetime Value

Name: Advanced Certificate in Ad Targeting & Customer Lifetime Value
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The Advanced Certificate in Ad Targeting & Customer Lifetime Value is a comprehensive course designed to equip learners with essential skills for career advancement in digital marketing. This course focuses on advanced techniques in ad targeting and customer lifetime value, two critical areas in today's data-driven marketing industry.

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AboutThisCourse

In this age of big data, understanding how to target ads effectively and maximize customer lifetime value is crucial. This course provides learners with the latest strategies and tools to do just that, making them more competitive in the job market. The course is highly relevant in today's digital economy, where businesses are increasingly relying on data to drive their marketing strategies. By the end of the course, learners will have a deep understanding of ad targeting and customer lifetime value, and will be able to apply these skills in real-world scenarios. In summary, this course is important for anyone looking to advance their career in digital marketing, as it provides essential skills that are in high demand in today's data-driven industry.

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CourseDetails

• Unit 1: Introduction to Ad Targeting & Customer Lifetime Value

• Unit 2: Understanding Customer Segmentation for Ad Targeting

• Unit 3: Data Analysis for Customer Lifetime Value (CLV) Calculation

• Unit 4: Advanced Targeting Strategies: Behavioral, Contextual, & Retargeting

• Unit 5: Personalization Techniques in Advertising

• Unit 6: Measuring Ad Targeting Success with Key Performance Indicators (KPIs)

• Unit 7: Multi-Channel Ad Targeting & Attribution Models

• Unit 8: Predictive Analytics in Ad Targeting

• Unit 9: Balancing Ad Spend & Customer Lifetime Value

• Unit 10: Ethics & Regulations in Ad Targeting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD TARGETING & CUSTOMER LIFETIME VALUE

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London School of International Business (LSIB)

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05 May 2025

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