Executive Development Programme in Strategic Marketing Planning

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The Executive Development Programme in Strategic Marketing Planning is a certificate course designed to empower professionals with advanced marketing skills. In today's rapidly evolving business landscape, this program is of paramount importance as it provides learners with the strategic tools and techniques required to navigate the complexities of marketing planning.

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AboutThisCourse

With the ever-increasing demand for skilled marketing professionals, this course serves as a springboard for career advancement. It equips learners with essential skills such as market research, segmentation, targeting, positioning, and brand management. The course also delves into digital marketing strategies, providing learners with the knowledge and skills to excel in the online marketplace. Upon completion, learners will be able to formulate effective marketing plans, make informed strategic decisions, and drive business growth. This program is not just a certificate course, but a stepping stone towards a successful career in marketing.

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CourseDetails

• Strategic Marketing Planning: An Overview
• Market Research and Analysis for Strategic Marketing Planning
• Understanding Target Customer Segments and Buyer Personas
• Product Development and Marketing Mix Strategies
• Competitive Analysis and Positioning in Strategic Marketing Planning
• Brand Management and Building Brand Equity
• Integrated Marketing Communications Strategies
• Measuring Marketing Performance and ROI (Return on Investment)
• Digital Marketing Strategies in the Modern Era
• Future Trends and Innovations in Strategic Marketing Planning

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC MARKETING PLANNING
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London School of International Business (LSIB)
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05 May 2025
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