Professional Certificate in Ad Placement for Enhanced Performance

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The Professional Certificate in Ad Placement for Enhanced Performance course is a vital program designed to equip learners with the skills necessary to excel in the ever-evolving digital advertising industry. This course focuses on the importance of ad placement strategies to maximize campaign performance and drive business growth.

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AboutThisCourse

In today's digital world, there is a high demand for professionals who can effectively plan, execute, and optimize ad placements. This course provides learners with the essential skills needed to meet this demand, including an understanding of user behavior, ad targeting, and data analysis. By completing this course, learners will be equipped with the skills necessary to advance their careers in digital advertising, marketing, and related fields. They will have a deep understanding of ad placement strategies and the ability to create effective campaigns that deliver results.

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CourseDetails

• Ad Placement Basics: Understanding the fundamentals of ad placement, including above and below the fold, and their impact on performance. • Targeting and Segmentation: Identifying and targeting specific audiences for ad placement, utilizing data analysis and segmentation strategies. • Ad Formats: Exploring various ad formats, such as display, native, video, and their impact on performance and user experience. • Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, private marketplaces, and their impact on ad placement performance. • Viewability and Ad Fraud: Understanding the importance of viewability and the impact of ad fraud on ad placement, and strategies to mitigate it. • Attribution Modeling: Exploring different attribution models and their impact on measuring ad performance and placement. • Optimizing Ad Placement: Best practices for optimizing ad placement for maximum performance, including A/B testing and automation. • Ad Placement in Cross-Device Campaigns: Strategies for ad placement in cross-device campaigns, including mobile, desktop, and tablet. • Ethics in Ad Placement: Understanding ethical considerations in ad placement, including user privacy and data protection. • Future of Ad Placement: Exploring emerging trends and technologies in ad placement, such as virtual and augmented reality, and their impact on performance.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD PLACEMENT FOR ENHANCED PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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