Professional Certificate in Ad Performance & Customer Journey

Name: Professional Certificate in Ad Performance & Customer Journey
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The Professional Certificate in Ad Performance & Customer Journey is a comprehensive course designed to equip learners with essential skills for optimizing ad campaigns and understanding customer behavior. In today's digital age, businesses rely heavily on data-driven advertising strategies to reach their target audience and drive revenue.

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AboutThisCourse

This course is crucial for individuals seeking to advance their careers in digital marketing, advertising, or data analysis. By completing this program, learners will gain a deep understanding of ad performance metrics, customer journey mapping, and attribution modeling. These skills are in high demand across various industries, as businesses strive to create personalized and effective marketing campaigns. Through hands-on exercises and real-world examples, this course will provide learners with the tools and techniques necessary to analyze customer data, optimize ad performance, and measure the success of marketing campaigns. By the end of the course, learners will be able to demonstrate their expertise in ad performance and customer journey, positioning themselves for career advancement in this growing field.

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CourseDetails

• Understanding Ad Performance Metrics
• Analyzing Customer Journey Maps
• Optimizing Ad Campaigns for Conversion Rates
• Utilizing Customer Data for Ad Targeting
• Implementing Cross-Channel Ad Strategies
• Measuring Customer Engagement in Ad Performance
• Improving Customer Retention through Ad Performance
• Leveraging AI for Ad Performance & Customer Journey
• Best Practices in Ad Creative & Messaging
• Case Studies in Ad Performance & Customer Journey

CareerPath

The 3D pie chart above showcases the most relevant roles in the UK for professionals with a Professional Certificate in Ad Performance & Customer Journey. The digital analytics sector is booming in the UK, and these positions reflect the diverse skills and expertise required for success. *Digital Analyst*: A digital analyst focuses on collecting and interpreting data from digital platforms to inform marketing strategies and improve user experiences. With a **salary range** of £25,000 to £50,000, digital analysts need strong analytical skills and a solid understanding of data analysis tools. *Marketing Data Scientist*: Marketing data scientists apply statistical techniques, predictive modeling, and machine learning to marketing data, enabling them to make informed decisions about marketing strategies. This role often requires a strong background in **data analysis, machine learning, and statistics**, and salaries can range from £35,000 to £70,000. *Paid Advertising Specialist*: Paid advertising specialists manage paid marketing campaigns across various platforms, such as Google Ads, social media, and display networks. The role requires excellent communication skills, a strong understanding of marketing principles, and the ability to analyze campaign performance. Salaries range from £22,000 to £45,000. *Customer Journey Analyst*: A customer journey analyst focuses on understanding the customer experience across multiple touchpoints, using data to identify opportunities for improvement and optimization. This role requires strong analytical and problem-solving skills, and salaries range from £25,000 to £50,000. *Conversion Rate Optimization Specialist*: Conversion rate optimization specialists work to increase the percentage of website visitors who take a desired action, such as making a purchase or completing a form. This role requires strong analytical skills and a deep understanding of user experience principles, and salaries range from £20,000 to £50,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD PERFORMANCE & CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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