Advanced Certificate in Programmatic Ad Placement
-- ViewingNowThe Advanced Certificate in Programmatic Ad Placement is a comprehensive course designed to empower learners with the essential skills required to thrive in the rapidly evolving digital advertising industry. This course focuses on programmatic advertising, a cutting-edge technology that automates the buying and selling of ad inventory, enabling advertisers to target specific audiences more effectively and efficiently.
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โข Advanced Programmatic Ecosystem
โข Real-Time Bidding & Auction Dynamics
โข Data Management Platforms (DMPs)
โข Demand Side Platforms (DSPs)
โข Supply Side Platforms (SSPs) & Ad Exchanges
โข Audience Targeting & Segmentation Strategies
โข Cross-Device & Cross-Channel Attribution
โข Fraud Detection & Brand Safety
โข Programmatic Creative Optimization & Personalization
โข Advanced Analytics & Attribution Modeling in Programmatic
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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