Executive Development Programme in Ad Placement and Technology

Name: Executive Development Programme in Ad Placement and Technology
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The Executive Development Programme in Ad Placement and Technology is a certificate course designed to empower professionals with the latest advertising technologies and strategies. This program emphasizes the importance of data-driven decision-making, ad operations, and programmatic advertising, making it highly relevant in today's digital marketing landscape.

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AboutThisCourse

With the increasing demand for experts who can effectively navigate ad placement technologies, this course provides a timely response to industry needs. It equips learners with essential skills in ad operations, ad tech platforms, and campaign management, enabling them to optimize advertising performance and increase ROI. By the end of this program, learners will have gained a comprehensive understanding of the ad tech ecosystem, enabling them to drive growth and innovation in their organizations. This course is an excellent opportunity for professionals seeking career advancement in digital marketing, advertising, or media sectors.

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CourseDetails

• Ad Placement Strategies
• Programmatic Advertising and Real-Time Bidding
• Ad Technology Stack: DSP, SSP, DMP, and Ad Exchanges
• Cross-Channel Ad Placement: Display, Video, Native, Mobile, and Social
• Ad Targeting and Audience Segmentation
• Ad Fraud Detection and Prevention
• Ad Verification and Brand Safety
• Measuring Ad Performance: Metrics, KPIs, and Attribution Models
• Data-Driven Ad Decision Making and AI in Ad Tech
• Future Trends in Ad Placement and Technology

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD PLACEMENT AND TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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