Executive Development Programme in Building Smarter Customer Personas

Name: Executive Development Programme in Building Smarter Customer Personas
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The Executive Development Programme in Building Smarter Customer Personas is a certificate course designed to empower professionals with the skills to create data-driven customer personas. This program emphasizes the importance of understanding customer behaviors, preferences, and pain points to drive business growth.

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AboutThisCourse

In today's customer-centric world, there is an increasing demand for professionals who can build smarter customer personas to inform business strategies. This course equips learners with essential skills to meet this industry demand, including data analysis, customer empathy, and segmentation techniques. By completing this program, learners will gain a competitive edge in their careers, with the ability to drive customer-centric decision-making, improve marketing ROI, and enhance customer experiences. This course is ideal for marketing professionals, product managers, data analysts, and business leaders looking to advance their skills and drive business success.

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CourseDetails

• Unit 1: Introduction to Customer Personas
• Unit 2: Importance of Building Smarter Customer Personas
• Unit 3: Understanding the Target Audience and Market Research
• Unit 4: Gathering Data for Customer Personas
• Unit 5: Creating Accurate and Detailed Customer Personas
• Unit 6: Utilizing Customer Personas in Marketing Strategies
• Unit 7: Segmentation and Personalization with Customer Personas
• Unit 8: Measuring the Effectiveness of Customer Personas
• Unit 9: Best Practices for Building and Updating Customer Personas
• Unit 10: Case Studies on Building Smarter Customer Personas

CareerPath

The Executive Development Programme in Building Smarter Customer Personas focuses on developing professionals who can effectively understand and engage with target audiences. This 3D pie chart highlights the job market trends in the UK, showcasing the percentage of professionals in various roles. * A **Product Manager** (25%) plays a critical role in ensuring customer-centric product development and strategy. * **Data Scientists** (20%) focus on data-driven insights and understanding customer behavior. * **Business Analysts** (15%) bridge the gap between business needs and customer requirements. * **Marketing Managers** (12%) lead marketing initiatives and targeting strategies to reach the right customers. * **Sales Managers** (10%) focus on customer relationship management and sales growth. * **UX/UI Designers** (8%) create seamless and intuitive user experiences for customers. * The remaining roles (10%) include customer success, market research, and other customer-focused functions. These roles and their respective demands reflect the evolving need for professionals who can build smarter customer personas and contribute to growth in today's competitive market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING SMARTER CUSTOMER PERSONAS

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London School of International Business (LSIB)

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05 May 2025

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