Global Certificate in Ad Campaign Targeting and Automation

Name: Global Certificate in Ad Campaign Targeting and Automation
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The Global Certificate in Ad Campaign Targeting and Automation is a comprehensive course designed to empower learners with the essential skills required for effective ad campaign management in today's digital landscape. This course emphasizes the importance of data-driven targeting and automation strategies in maximizing ad campaign performance and reaching target audiences more efficiently.

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AboutThisCourse

In an era where digital advertising has become increasingly complex and competitive, mastering ad campaign targeting and automation techniques has become crucial for professionals in marketing, advertising, and related fields. This course equips learners with the necessary skills to create, manage, and optimize ad campaigns using state-of-the-art targeting and automation tools, providing a significant advantage in their careers. By completing this course, learners will not only demonstrate their expertise in ad campaign targeting and automation but also showcase their commitment to staying up-to-date with the latest industry trends and best practices. This certificate is a valuable addition to any professional's resume, opening up new opportunities for career advancement and growth in the ever-evolving world of digital advertising.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Targeting and Automation
• Unit 2: Understanding the Target Audience for Ad Campaigns
• Unit 3: Keyword Research and Selection for Ad Targeting
• Unit 4: Geo-targeting and Location-based Ad Campaigns
• Unit 5: Demographic and Interest-based Targeting
• Unit 6: Behavioral Targeting and Retargeting Techniques
• Unit 7: Ad Automation Tools and Platforms
• Unit 8: Setting Up and Optimizing Ad Automation Rules
• Unit 9: Measuring and Analyzing Ad Campaign Performance
• Unit 10: Best Practices for Ad Campaign Targeting and Automation

CareerPath

The Global Certificate in Ad Campaign Targeting and Automation prepares you for various roles in the ever-evolving **digital marketing landscape**. This section showcases a 3D pie chart highlighting the demand for specific roles in the UK market. 1. **Digital Marketing Specialist**: With 45% of the market share, these professionals are responsible for planning, executing, and optimizing digital marketing campaigns. 2. **Marketing Analytics Specialist**: Holding 25% of the demand, marketing analytics specialists excel at interpreting data to drive informed decisions and improve ROI. 3. **Ad Campaign Strategist**: With 15% of the market demand, ad campaign strategists craft effective advertising strategies to engage audiences and maximize campaign performance. 4. **Marketing Automation Expert**: Also occupying 15% of the job market, marketing automation experts streamline processes, enhance lead generation, and improve marketing efficiency. These roles reflect the growing emphasis on data-driven marketing and automation, offering exciting career opportunities for professionals with the right skill set. Equip yourself with the expertise required to thrive in this rewarding field and stay updated on the latest industry trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD CAMPAIGN TARGETING AND AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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