Advanced Certificate in Targeting and Performance Marketing

Name: Advanced Certificate in Targeting and Performance Marketing
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The Advanced Certificate in Targeting and Performance Marketing is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital marketing landscape. This certificate course emphasizes the importance of targeting strategies and performance metrics, making it highly relevant in the ever-evolving marketing industry.

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AboutThisCourse

In this age of increasing digitalization, there is a high demand for professionals who can effectively plan, execute, and measure targeted marketing campaigns. This course equips learners with the knowledge and tools to create and manage such campaigns, thereby enhancing their career prospects and value in the job market. By the end of this course, learners will have gained a deep understanding of targeting techniques, customer segmentation, and performance metrics, enabling them to drive successful marketing initiatives and contribute to their organization's overall growth and revenue.

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CourseDetails

• Programmatic Advertising · Real-time Bidding (RTB) · Demand Side Platforms (DSP)
• Audience Segmentation · Customer Personas · Lookalike Audiences
• Multi-Channel Attribution · Cross-Device Tracking
• Advanced Analytics · Data Visualization · Key Performance Indicators (KPIs)
• SEO Best Practices · On-page & Off-page Optimization
• PPC Campaign Management · Ad Copywriting · Bid Strategies
• Social Media Advertising · Platform Insights · Ad Format Selection
• Email Marketing Automation · Personalization · List Segmentation
• Conversion Rate Optimization (CRO) · Funnel Analysis · A/B Testing

This Advanced Certificate in Targeting and Performance Marketing covers essential units for professionals looking to enhance their skills and knowledge in the field. Programmatic advertising, audience segmentation, multi-channel attribution, SEO, PPC, social media advertising, email marketing, and conversion rate optimization are some of the key topics covered in the course.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN TARGETING AND PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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