Certificate in Machine Learning for Improved CRM Performance

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The Certificate in Machine Learning for Improved CRM Performance is a comprehensive course designed to enhance your CRM skills by integrating machine learning technologies. This program addresses the growing industry demand for professionals who can leverage machine learning to optimize CRM systems.

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AboutThisCourse

By enrolling in this course, you will gain essential skills in predictive analytics, customer segmentation, and churn reduction. These abilities are highly sought after in today’s data-driven business environment. Moreover, you will learn how to use state-of-the-art machine learning tools and techniques to extract valuable insights from complex customer data. Upon completion, you will be equipped with the necessary skills to drive CRM performance, making you an invaluable asset in any organization. This certification will not only boost your career prospects but also future-proof your skillset in the ever-evolving field of CRM and machine learning.

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CourseDetails

โ€ข Introduction to Machine Learning: Understanding the basics of machine learning, its types, and applications.
โ€ข Data Preprocessing: Data cleaning, transformation, and normalization techniques.
โ€ข Supervised Learning Algorithms: Linear regression, logistic regression, decision trees, random forest, and support vector machines.
โ€ข Unsupervised Learning Algorithms: Clustering, dimensionality reduction, and association rules.
โ€ข Neural Networks and Deep Learning: Basics of artificial neural networks, backpropagation, and convolutional neural networks.
โ€ข Machine Learning for CRM: Utilizing machine learning for customer segmentation, churn prediction, recommendation systems, and customer lifetime value.
โ€ข Evaluation Metrics: Understanding performance metrics such as accuracy, precision, recall, F1 score, ROC curve, and AUC.
โ€ข Ethical Considerations: Bias, fairness, privacy, and security concerns in machine learning models for CRM.
โ€ข Deployment and Maintenance: Deploying machine learning models in production, model monitoring, and maintenance.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN MACHINE LEARNING FOR IMPROVED CRM PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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