Executive Development Programme in Product Launch and Customer Acquisition

Name: Executive Development Programme in Product Launch and Customer Acquisition
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The Executive Development Programme in Product Launch and Customer Acquisition is a certificate course designed to empower professionals with the skills necessary to excel in today's dynamic business environment. This program focuses on the critical aspects of product launch and customer acquisition, making it highly relevant and in demand across industries.

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AboutThisCourse

By enrolling in this course, learners will gain a comprehensive understanding of product development, market research, customer acquisition strategies, and post-launch analysis. These skills are essential for career advancement and will equip learners with the ability to drive successful product launches and grow customer bases for their organizations. In addition, the course provides hands-on experience with the latest tools and techniques used in product launch and customer acquisition, giving learners a competitive edge in the job market. By completing this program, learners will be well-positioned to take on leadership roles in product management, marketing, and sales, making it an excellent investment for professionals looking to advance their careers.

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CourseDetails

• Product Development Foundation: Understanding the basics of product development, including product design, development, and testing.
• Market Research and Analysis: Identifying target audiences, analyzing market trends, and gathering customer insights.
• Go-to-Market Strategy: Creating effective go-to-market strategies, including product positioning, pricing, and distribution.
• Customer Acquisition Fundamentals: Learning the basics of customer acquisition, including lead generation, conversion, and retention.
• Sales and Marketing Alignment: Aligning sales and marketing teams to ensure a consistent and effective product launch.
• Product Launch Planning: Developing a comprehensive product launch plan, including timelines, resources, and stakeholder management.
• Customer Acquisition Metrics: Measuring the success of customer acquisition efforts, including metrics such as customer acquisition cost (CAC) and customer lifetime value (CLV).
• Customer Feedback and Iteration: Collecting and analyzing customer feedback, and using it to iterate and improve products.
• Scaling Customer Acquisition: Scaling customer acquisition efforts, including automation, personalization, and optimization.

CareerPath

The Executive Development Programme in Product Launch and Customer Acquisition is an advanced course designed for professionals seeking to expand their expertise in the UK market. The programme focuses on enhancing skills in product launch, customer acquisition, and data-driven decision making. In this dynamic field, understanding the latest job market trends, salary ranges, and skill demand plays a crucial role in career advancement. Here, we present a 3D pie chart featuring relevant statistics to give you an overview of the industry landscape. The chart below highlights the distribution of roles and their significance in the industry. - Product Manager: With a 45% share, product managers are key figures in the industry, responsible for leading cross-functional teams, developing product strategies, and coordinating product launches. - Marketing Manager: With 25% presence, marketing managers specialize in creating marketing campaigns, promoting product launches, and increasing customer acquisition rates. - Business Development Manager: Accounting for 18%, business development managers drive revenue growth, expand customer base, and create strategic partnerships. - Data Analyst: With a 12% share, data analysts process and interpret market data, enabling data-driven decision making for product launches and customer acquisition strategies. These roles and associated skills are essential for professionals in the product launch and customer acquisition space. Keeping up-to-date with the ever-evolving trends and demands will ensure success in this growing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT LAUNCH AND CUSTOMER ACQUISITION

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London School of International Business (LSIB)

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05 May 2025

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