Global Certificate in Google Ads CPS & Global Marketing

Name: Global Certificate in Google Ads CPS & Global Marketing
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The Global Certificate in Google Ads CPS & Global Marketing course is a comprehensive program designed to provide learners with the essential skills needed to excel in digital marketing. This course focuses on Google Ads, a critical platform for businesses looking to reach new customers online.

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AboutThisCourse

In today's digital age, there is a high demand for professionals who understand how to leverage online advertising to drive business growth. By completing this course, learners will gain the skills and knowledge needed to create and manage effective Google Ads campaigns, increasing their value to potential employers. The course covers a wide range of topics, including search engine marketing, display advertising, video advertising, and shopping advertising. Learners will also gain an understanding of how to measure and optimize the performance of their campaigns using Google's analytics tools. Overall, this course is an excellent opportunity for anyone looking to advance their career in digital marketing. By completing the Global Certificate in Google Ads CPS & Global Marketing course, learners will be well-positioned to succeed in this fast-growing field.

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CourseDetails

• Google Ads Certification: Introduction to Google Ads, Ad formats, account structure, and campaign setup.
• Search Advertising: Keyword research, ad creation, bid management, and campaign optimization.
• Display Advertising: Designing visual ads, targeting options, remarketing, and analyzing performance.
• Video Advertising: YouTube advertising, video ad formats, targeting, and performance analysis.
• Shopping Advertising: Product feeds, creating shopping campaigns, and optimizing product listings.
• Google Analytics: Integrating Google Analytics with Google Ads, understanding user behavior, and analyzing campaign performance.
• Google Tag Manager: Implementing tracking codes, managing tags, and monitoring conversions.
• Google Display & Video 360: Cross-channel campaign management, audience targeting, and media planning.
• Google Marketing Platform: Marketing strategies, cross-channel measurement, and data-driven attribution.
• Google Ads Best Practices: Advanced tips and techniques for maximizing campaign performance, including ad extensions, automation, and A/B testing.

CareerPath

The digital marketing landscape is continuously evolving, and so are the roles and responsibilities of professionals in this field. With the Global Certificate in Google Ads CPS & Global Marketing, professionals can gain the necessary skills to excel in various digital marketing roles in the UK. As the demand for digital marketing specialists increases, the need for professionals with Google Ads expertise is also on the rise. In this 3D pie chart, we can observe the job market trends for the Global Certificate in Google Ads CPS & Global Marketing in the UK. Digital marketing specialists are in high demand, accounting for 35% of the market. Paid advertising specialists follow closely, representing 25% of the market. SEO specialists and content marketing specialists each account for 20% and 15% of the market, respectively. Social media managers make up the remaining 5% of the market. As businesses continue to invest in digital advertising, the demand for professionals with Google Ads skills is expected to grow. With the Global Certificate in Google Ads CPS & Global Marketing, professionals can enhance their skillset and stay ahead in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS CPS & GLOBAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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