Global Certificate in Google Ads CPS & Competitive Analysis

Name: Global Certificate in Google Ads CPS & Competitive Analysis
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The Global Certificate in Google Ads CPS & Competitive Analysis is a comprehensive course designed to equip learners with essential skills in Google Ads and competitive analysis. This certification program emphasizes the importance of data-driven decision-making, providing a deep understanding of Google Ads and search engine marketing strategies.

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AboutThisCourse

Learners will gain hands-on experience in creating, managing, and optimizing Google Ads campaigns. They will also learn how to analyze competitors' online presence and use that information to improve their own campaigns. In today's digital age, the demand for professionals with Google Ads expertise is high. This course provides a competitive edge for career advancement in various industries, including marketing, advertising, e-commerce, and technology. By earning this certification, learners demonstrate their proficiency in Google Ads and their ability to drive successful digital marketing campaigns. This certification is a valuable asset for anyone looking to enhance their digital marketing skills and advance their career.

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CourseDetails

• Google Ads
• Google Ads Campaign Setup
• Google Ads Account Structure
• Google Ads Bidding Strategies
• Google Ads Keyword Research
• Google Ads Ad Copywriting
• Google Ads Extension Utilization
• Google Ads Performance Tracking
• Competitive Analysis
• Competitor Identification
• Competitor Keyword Analysis
• Competitor Ad Copy Analysis
• Competitor Landing Page Analysis
• Competitor PPC Budget Estimation

CareerPath

In the UK, the demand for professionals skilled in Google Ads and competitive analysis is on the rise. This growing trend presents exciting opportunities for career development and specialization in various roles. Let's explore the job market landscape and the corresponding percentage of professionals employed in each role: 1. **PPC Specialist** (45%): These professionals manage and optimize pay-per-click (PPC) campaigns across various platforms, with a strong focus on Google Ads. 2. **Digital Marketing Manager** (30%): These experts oversee digital marketing strategies, including SEO, content marketing, social media, and Google Ads campaigns. 3. **SEM Analyst** (15%): Specializing in search engine marketing, these analysts focus on driving traffic through search engines, using Google Ads as a primary channel. 4. **Google Ads Consultant** (10%): As strategic advisors, these professionals help businesses optimize their Google Ads performance and achieve better returns on their ad spend. This 3D pie chart visually represents the distribution of professionals in these key roles, allowing you to grasp the market trends and skill demand effortlessly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN GOOGLE ADS CPS & COMPETITIVE ANALYSIS

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London School of International Business (LSIB)

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05 May 2025

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