Certificate in Ad Tracking: Key Metrics

Name: Certificate in Ad Tracking: Key Metrics
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The Certificate in Ad Tracking: Key Metrics is a comprehensive course designed to equip learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This course focuses on the importance of ad tracking, a critical aspect of digital marketing that enables businesses to measure the performance of their advertising campaigns and make data-driven decisions.

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AboutThisCourse

In this course, you will learn how to use key metrics such as click-through rates, conversion rates, and cost per acquisition to optimize your advertising campaigns. You will also gain hands-on experience with popular ad tracking tools such as Google Analytics and Facebook Pixel. With the demand for digital advertising professionals on the rise, this course is an excellent opportunity for learners to gain a competitive edge in the job market. By completing this course, you will have the skills and knowledge needed to track and analyze advertising campaigns, providing valuable insights that can help businesses improve their marketing strategies and drive growth.

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CourseDetails

• Understanding Ad Tracking
• Key Metrics in Ad Tracking
• Importance of Ad Tracking in Digital Marketing
• Setting Up Ad Tracking Campaigns
• Analyzing Ad Tracking Data and Reports
• Improving Ad Performance through Metrics Analysis
• Common Ad Tracking Tools and Platforms
• Case Studies: Successful Ad Tracking Strategies
• Ethical Considerations in Ad Tracking
• Future Trends in Ad Tracking and Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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CERTIFICATE IN AD TRACKING: KEY METRICS

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London School of International Business (LSIB)

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05 May 2025

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