Global Certificate in Ads Analytics: Strategic Growth

Name: Global Certificate in Ads Analytics: Strategic Growth
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The Global Certificate in Ads Analytics: Strategic Growth is a comprehensive course designed to empower learners with essential skills in data-driven decision making for digital marketing campaigns. This certification focuses on the importance of ads analytics in driving strategic growth for businesses, making it a critical course for marketing professionals in today's data-driven world.

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AboutThisCourse

With the increasing demand for data-savvy marketers, this course provides learners with hands-on experience in analyzing and interpreting ads data using popular tools such as Google Analytics and Facebook Ads Manager. The course also covers essential concepts in data storytelling, enabling learners to present data insights in a clear and compelling way to drive business growth. By completing this course, learners will be equipped with the essential skills needed to advance their careers in marketing and advertising, providing them with a competitive edge in the job market and enabling them to drive strategic growth for their organizations.

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CourseDetails

• Unit 1: Introduction to Ads Analytics: Understanding the basics of ads analytics and its importance in strategic growth.
• Unit 2: Data Collection and Analysis: Techniques for collecting and analyzing ads data to inform strategic decisions.
• Unit 3: Key Metrics in Ads Analytics: Identifying and tracking the key metrics that matter for your business growth.
• Unit 4: Cross-Channel Ads Analytics: Analyzing ads data across multiple channels for a holistic view of your marketing efforts.
• Unit 5: Attribution Modeling: Understanding and implementing attribution models to accurately measure the impact of your ads.
• Unit 6: Advanced Analytics Techniques: Leveraging machine learning and predictive analytics to optimize your ads strategy.
• Unit 7: A/B Testing and Experimentation: Using A/B testing and experimentation to inform data-driven decisions.
• Unit 8: Data Visualization and Reporting: Presenting ads analytics data in a clear and actionable way.
• Unit 9: Strategic Planning and Growth: Using ads analytics to inform and drive your strategic growth plans.
• Unit 10: Future Trends in Ads Analytics: Staying ahead of the curve with emerging trends and best practices in ads analytics.

CareerPath

The digital marketing landscape is evolving with the increasing demand for strategic growth through ads analytics. Our Global Certificate in Ads Analytics program is designed to equip learners with the necessary skills for various growing roles in this field. Here are some of the most sought-after positions in the UK, along with their respective percentages based on our research: 1. **Digital Marketing Specialist** (35%): These professionals are responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. 2. **SEO Specialist** (25%): SEO specialists focus on optimizing websites to increase organic traffic through search engine rankings. 3. **PPC Specialist** (20%): Pay-per-click (PPC) specialists manage and optimize paid advertising campaigns across various platforms such as Google Ads, Bing Ads, and social media. 4. **Social Media Manager** (15%): Social media managers oversee a company's presence on social media platforms, creating engaging content and managing interactions with the audience. 5. **Content Marketing Manager** (5%): Content marketing managers plan, create, and manage valuable content to attract and engage a target audience, driving profitable customer action. Embark on your strategic growth journey with our Global Certificate in Ads Analytics program and master these in-demand roles to stay ahead in the competitive UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADS ANALYTICS: STRATEGIC GROWTH

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London School of International Business (LSIB)

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05 May 2025

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