Global Certificate in Retargeting and Attribution

Name: Global Certificate in Retargeting and Attribution
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The Global Certificate in Retargeting and Attribution is a comprehensive course that empowers learners with the essential skills needed to succeed in today's data-driven marketing landscape. This course focuses on retargeting and attribution, two critical components of digital marketing that help businesses reach the right audiences and measure the impact of their marketing efforts.

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AboutThisCourse

In this course, learners will gain a deep understanding of retargeting strategies, attribution models, and data analysis techniques that can help drive business growth and optimize marketing spend.With the increasing demand for data-driven marketing professionals, this course is an excellent opportunity for learners to advance their careers and gain a competitive edge in the industry. By completing this course, learners will have the skills and knowledge needed to develop and implement effective retargeting and attribution strategies that drive results.

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CourseDetails

• Retargeting Basics: Understanding Retargeting, Retargeting Channels, Retargeting Strategies
• Pixel Implementation: Pixel Setup, Testing and Troubleshooting, Cross-Device Retargeting
• Audience Segmentation: Identifying Target Audiences, Audience Behavior Analysis, Dynamic Audience Segmentation
• Creative Strategy: Ad Copywriting, Design Elements, A/B Testing
• Attribution Models: Multi-Touch Attribution, Last-Click Attribution, Linear Attribution
• Performance Metrics: Conversion Rates, Cost Per Conversion, Return on Ad Spend
• Retargeting Optimization: Bid Management, Frequency Capping, Audience Exclusions
• Data Privacy & Compliance: GDPR, CCPA, Data Collection and Storage
• Cross-Channel Retargeting: Integrating Retargeting with Email, Social Media, Display Advertising

CareerPath

The **Global Certificate in Retargeting and Attribution** job market is booming, with various roles in demand across the UK. This 3D pie chart highlights the percentage of each role in the industry, providing a clear picture of the current trends. *Digital Marketing Specialists* hold the largest share, accounting for 45% of the market. Their expertise in multi-channel campaigns, customer journey optimization, and marketing automation is highly sought after by businesses. *Data Analysts* come in second, making up 30% of the industry. Their ability to interpret complex data sets and derive actionable insights is crucial for data-driven decision-making in modern organizations. *SEO Specialists* and *PPC Specialists* comprise 15% and 10% of the market, respectively. SEO professionals focus on improving organic search rankings, while PPC experts manage paid advertising campaigns to increase visibility and conversions. With the ever-evolving digital landscape, these roles are essential for businesses to stay competitive and reach their target audience effectively. The Global Certificate in Retargeting and Attribution can help professionals gain the necessary skills to excel in these roles and advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN RETARGETING AND ATTRIBUTION

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London School of International Business (LSIB)

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05 May 2025

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