Executive Development Programme in Event Speaker Acquisition Strategies

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The Executive Development Programme in Event Speaker Acquisition Strategies is a certificate course designed to empower professionals with the skills to identify, acquire, and manage impactful speakers for events. This programme is crucial in an industry where successful events hinge on captivating speakers who can engage, educate, and inspire audiences.

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AboutThisCourse

With the growing demand for expert-led events, there is an increasing need for professionals who can strategically source and manage speakers. This course equips learners with the necessary skills to meet this industry demand, providing a competitive edge in career advancement. Throughout the programme, participants will learn how to develop data-driven speaker acquisition strategies, negotiate contracts, and create compelling speaker programmes. By the end, learners will have gained the expertise to elevate event success and enhance their professional value in the event management sector.

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CourseDetails

• Speaker Acquisition Fundamentals: Understanding the basics of acquiring speakers for events, including the importance of speaker selection and the initial outreach process.
• Identifying Potential Speakers: Techniques for researching and identifying potential speakers, including industry trends, social media, and networking events.
• Pitching to Potential Speakers: Best practices for pitching to potential speakers, including crafting a compelling pitch, following up, and handling rejections.
• Contract Negotiation and Management: Strategies for negotiating and managing speaker contracts, including fee negotiation, travel arrangements, and cancellation policies.
• Speaker Diversity and Inclusion: The importance of diversity and inclusion in speaker selection and how to implement a more inclusive speaker acquisition strategy.
• Maximizing Speaker Engagement: Techniques for maximizing speaker engagement, including pre-event communication, on-site support, and post-event follow-up.
• Speaker Evaluation and Feedback: The process of evaluating speakers and gathering feedback, including creating evaluation forms, analyzing results, and using the data to improve future speaker acquisition efforts.
• Building Speaker Relationships: Strategies for building long-term relationships with speakers, including maintaining regular communication, providing opportunities for growth, and showing appreciation.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN EVENT SPEAKER ACQUISITION STRATEGIES
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London School of International Business (LSIB)
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05 May 2025
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