Certificate in Online Campaign Optimization for Growth
-- ViewingNowThe Certificate in Online Campaign Optimization for Growth is a comprehensive course designed to empower learners with the essential skills needed to excel in digital marketing. This course highlights the importance of data-driven decision-making, focusing on key performance indicators and conversion rate optimization strategies.
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โข Unit 1: Introduction to Online Campaign Optimization
โข Unit 2: Understanding Key Performance Indicators (KPIs) in Online Campaigns
โข Unit 3: Setting Up and Tracking Conversion Goals
โข Unit 4: A/B Testing and Multi-armed Bandit Experiments
โข Unit 5: Audience Targeting and Segmentation Strategies
โข Unit 6: Crafting Compelling Ad Copy and Visuals
โข Unit 7: Landing Page Optimization
โข Unit 8: Advanced Bid Management Techniques
โข Unit 9: Utilizing Remarketing and Custom Audiences
โข Unit 10: Leveraging Data Visualization and Reporting Tools
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
- EarlyCertificateDelivery
- OpenEnrollmentStartAnytime
- TwoThreeHoursPerWeek
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