Executive Development Programme in Ad Targeting & Customer Relationship Management

Name: Executive Development Programme in Ad Targeting & Customer Relationship Management
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The Executive Development Programme in Ad Targeting & Customer Relationship Management is a certificate course designed to empower professionals with the latest strategies in ad targeting and customer relationship management. This programme emphasizes the importance of data-driven marketing, helping learners to make informed decisions that enhance customer engagement and business growth.

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AboutThisCourse

In today's data-rich environment, there is a high industry demand for professionals who can leverage data to optimize ad targeting and build strong customer relationships. This course equips learners with essential skills in customer segmentation, personalization, and automation, enabling them to deliver targeted marketing campaigns that drive results. By completing this programme, learners will gain a competitive edge in their careers, with the ability to develop and implement effective ad targeting and CRM strategies that meet the evolving needs of modern businesses. Whether you're a marketing professional looking to upskill or a business leader seeking to drive growth, this course is an essential investment in your career development.

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CourseDetails

• Ad Targeting Fundamentals
• Customer Relationship Management (CRM) Basics
• Understanding Customer Segmentation
• Data-Driven Ad Targeting Strategies
• CRM Software and Tools
• Personalization in Ad Targeting and CRM
• Measuring Ad Targeting and CRM Success
• Legal and Ethical Considerations in Ad Targeting
• Case Studies in Ad Targeting and CRM

CareerPath

The Executive Development Programme in Ad Targeting & Customer Relationship Management is tailored for professionals seeking to upskill in these in-demand areas. This programme offers a comprehensive curriculum designed to empower professionals with strategic insights and practical knowledge in ad targeting and customer relationship management. In the UK, the demand for experts in these fields continues to grow, as businesses increasingly rely on data-driven marketing campaigns and customer engagement strategies. The programme covers a wide range of topics, including digital marketing, ad targeting analytics, customer relationship management, and data science (CRM & Ad Tech). Let's explore the current job market trends for these roles: 1. Digital Marketing Manager: With the rapid growth of online businesses, the demand for Digital Marketing Managers is on the rise. These professionals are responsible for planning, implementing, and monitoring digital marketing campaigns to maximize brand awareness and customer engagement. The average salary for this role in the UK is around £45,000 to £70,000 per year. 2. Customer Relationship Management Expert: CRM Experts play a crucial role in helping businesses manage and optimize their interactions with customers. They are responsible for creating and implementing CRM strategies, managing customer data, and utilizing analytics to improve overall customer satisfaction. The average salary for this role in the UK is around £40,000 to £65,000 per year. 3. Ad Targeting Analyst: Ad Targeting Analysts analyze consumer data and market trends to develop effective ad targeting strategies. They use data-driven insights to tailor ad campaigns and maximize ROI. The average salary for this role in the UK is around £35,000 to £55,000 per year. 4. Data Scientist (CRM & Ad Tech): As businesses increasingly rely on data-driven decision-making, the demand for Data Scientists with expertise in CRM and Ad Tech is growing. These professionals are responsible for analyzing customer and marketing data to drive growth and improve customer engagement. The average salary for this role in the UK is around £50,000 to £80,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING & CUSTOMER RELATIONSHIP MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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