Global Certificate in Ad Targeting & Brand Safety

Name: Global Certificate in Ad Targeting & Brand Safety
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The Global Certificate in Ad Targeting & Brand Safety is a comprehensive course designed to empower learners with essential skills in digital advertising. This course emphasizes the importance of precise ad targeting and brand safety in today's data-driven marketing landscape.

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AboutThisCourse

With the ever-growing demand for digital advertising expertise, this certification equips learners to meet industry needs and advance their careers. Learners will gain knowledge in audience segmentation, programmatic advertising, ad operations, and brand safety strategies. They will also master the use of advanced tools and platforms for ad targeting and campaign management. By completing this course, learners will be able to demonstrate their proficiency in ad targeting and brand safety, making them valuable assets in the competitive marketing industry. By staying updated on the latest trends and best practices, they can help businesses optimize their ad campaigns, protect their brands, and drive revenue growth.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Audience Segmentation
• Programmatic Advertising and Real-Time Bidding
• Behavioral Targeting and Retargeting Techniques
• Cross-Device and Cross-Channel Ad Targeting
• Contextual Ad Targeting and Brand Safety
• Ad Fraud Detection and Prevention
• Measuring Ad Targeting Performance
• Data Privacy and Compliance in Ad Targeting
• Future Trends in Ad Targeting and Brand Safety

CareerPath

The **Global Certificate in Ad Targeting & Brand Safety** can open doors to a variety of exciting and in-demand roles in today's digital marketing landscape. To give you a better understanding of the opportunities available, let's explore the following career paths, their corresponding job market trends, and salary ranges in the UK, visually represented through a 3D pie chart. Digital Marketing Specialist: These professionals are responsible for creating, implementing, and managing marketing campaigns, including ad targeting, across various digital platforms. Demand for these specialists is high, with a 35% share of the market. The average salary in the UK is around £35,000 per year. Ad Operations Manager: Ad Operations Managers oversee the technical aspects of digital advertising, ensuring successful ad delivery, tracking, and reporting. With a 25% share of the market, these professionals earn an average of £40,000 annually. Brand Safety Analyst: Brand Safety Analysts monitor and mitigate risks associated with digital advertising by ensuring ads appear in appropriate and safe contexts. With a 20% share of the market, their average salary is approximately £38,000 in the UK. Data Scientist (Ad Targeting): Data Scientists working in ad targeting leverage data analysis and machine learning techniques to optimize and personalize ad campaigns. They hold a 15% share of the market, with an average salary of £60,000 in the UK. SEO/SEM Specialist: SEO/SEM Specialists focus on optimizing websites and ad campaigns to improve visibility on search engine results pages, driving traffic and conversions. With a 5% share of the market, their average salary in the UK is around £30,000 per year. These career paths in ad targeting and brand safety offer a wealth of opportunities for professionals looking to excel in the digital marketing industry. With a Global Certificate in Ad Targeting & Brand Safety, you can gain the skills and knowledge necessary to pursue a successful career in this rapidly growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING & BRAND SAFETY

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London School of International Business (LSIB)

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05 May 2025

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